How to Make
Money at Home
of Your Own
You Can Own
125 ways to make money with your typewriter
Sidelines and Odd Saleable Items
IT IS a well-known principle of business success that you are surer of
profit and in less danger of failure if you sell a line of goods, rather than
just one item. It is too much like a man with only one arm or leg, to try
to sell one thing only; if that one thing breaks down, you're stuck! The
Postum business didn't make much money until General Foods took it
over and included it in a line of foods. The old-time cigar stores (selling
nothing but tobacco) have disappeared to become sellers of many, not
one, items. The reason is that "overhead" cost is too heavy for one item to
bear it; if you sell other items you distribute the overhead cost. If one
article becomes dull temporarily, the other may pull up the slack. Also, if
your prospect doesn't like or need one of your articles, she might like
or need the others. You thus increase the chances per call of making a
sale, if you carry one or more "sidelines".
Actually, the most successful of all policies is to have a wide range
of related articles to sell; like the Fuller brush items of sale; or the cosmetic
or auto supply sellers.
You should study this side-line matter with special care. True, it is
easy to clutter up your line with too many items or side lines, and thus
"reduce the punch" you put into selling anyone of them. The thing to
aim at is to have some varied items, perhaps only two, three or four, or
perhaps a dozen, which have the best chance of interesting the person you
will call on to sell your main item. (You should, of course, always have
a main item, on which you put your hardest drive; this main item being
the one with either the largest volume possibilities and liveliest, widest
appeal, or else the largest profit possibilities; preferably both.
You must also watch out so that you don't switch your sales talk too
soon to the side-line, and thus prematurely spoil a sale for your main
item. Don't even show your side-line until you are sure you have been
turned down (or made a sale) on your main item.
It is also a good sales plan to use one of your side-line articles as a
"premium" for large quantity purchase, or for some introductions to
neighbors or friends, or for some other service.
A point to watch about side-lines is that they should not be high-priced
articles. After you have sold your main item, (presumably one
which calls for a number of dollars), you should not at once urge another
high-cost article on your customer. The more logical offering is a low-priced
side-line item. It is for this reason that salesmen selling rather
large or fairly expensive items should not carry any side-lines. To sell
customers such fairly expensive articles is a sufficient accomplishment for
the time being, and any further offering would be something like an
To choose a right side-line you experiment. You carry two or three
on a trial basis, and watch carefully what happens. They will soon demonstrate
their "speed" and "appeal". It may also be the case that you need
some different side lines for different types of customers or localities. What
will appeal to city folk won't perhaps appeal to small town or rural folk.
What appeals to women won't appeal to men, and so forth. It is possible
to have half a dozen side lines, with samples compactly carried, each ready
to demonstrate to different groups of prospects, as seems fitting.
Once in a while you find people in a "buying spree mood", and then
you can trot out everyone of your side-lines. The young women who
buys your nylon hosiery main line may next be interested in your sideline
of costume jewelry, and then go on to interest in several other items,
if she has the money and is in a "buying mood". You must have skill
here at what is known as "suggestive selling"; that is, how to lead easily
from one article to another without boring your customer, always with
expressed regard for your customer's need or taste, so that the selling
does not seem forced or over aggressive.
Herewith is a list of side-lines which have demonstrated possibilities
and appeal. Many or most of these companies specialize in supplying them
to local agents; but some sell mostly direct by mail to customers, and
negotiations are necessary as to wholesale or commission prices and selling
aid. In most instances you set the price you sell at, based on cost and
your idea of salability. Here are the concerns to contact:
- Your Name Buckle Co., 19 W. 27th St., N. Y. (belt buckles with name
on, to sell at about $3.00).
- American Aerovap, Inc., 170 W. 74th St., N. Y. (insect killer, spray, to
sell at about $1.98).
- Eastern Products Co., 1170 Broadway, N. Y. (intercommunication system,
to sell at about $20.00).
- Torrington Brush Works, Torrington, Conn. (auto washing brush, cleans
car in 7 minutes, to sell at about $1.98).
- Main Line Pens, 497 Atlantic Ave., Brooklyn, N. Y.; also Royaline, Inc.,
2 East 23rd St., N. Y. (retractable ball pens, to sell at about 50 or
- Warner Stationary Co., Box 482, Aberdeen, Md. (rubber stamps, gummed
- Davidson Balloons Co., 515 Madison Ave., Plainfield, Mass. (balloons
printed with customer's name, to sell at about $3.25 per gross).
- Circus Balloons Co., Scarsdale, N. Y. (balloons in animal shapes to sell
at 52 for $1.00).
- Barrell Steel Equipment Co., Ambler, Pa. (ball-bearing four-drawer steel
letter files, to sell at about $27.00).
- P. Kat, 1521 Sheridan Ave., Box 57, N. Y. (seamless steel wheelbarrow,
rubber tired wheel and handles, to be sold at about $11.00).
- Strobel Mfg. Co., 2412 Market St., Louisville, Ky. (an unusual item—a
sprayer that stains shoes by spray—no rubbing).
- Just-rite Mfg. Co., 2061 N. Southport Ave., Chicago 14, Ill. (warning
flash for auto use).
- Marsten Sales Co., Danvers, Mass. (101 re-blade knife).
- The Monroe Co., 125 Church St., Colfax, Iowa (folding tables, large
size, for churches, lodges, retailers, farms, institutions, etc.).
- Weatherproof Co., 1407 E. 40th St., Cleveland, O. (storm windows of
- Hygrade Hardware & Supply Co., 865 Amsterdam Ave., N. Y. (self-acting
closet lamp, to sell at $1.00).
- Arthur Lee Co., 16 Court St., Brooklyn, N. Y. (ball pens, purchasable
at 10 for $1.00, saleable at 15 or 20¢ or 3 for 50¢).
- Kristee, 159 Akron, O. (new plastic mending tape).
- L. & M. Co., 510 St., Charles Street, St. Louis, Mo. (plastic aprons).
- Blair, 53 LE, Lynchburg, Va., (household products).
- P. M. Air Cushion, 601 S. Harvard Blvd., Los Angeles 5, Calif. (pocket
air cushion, for various handy uses, 16" x 16" size blown up).
- Mar-Mil Shirt Co., 7913 Blue Ash Blvd., Cincinnati 36, Ohio (custom-tailored
- Personality Portrait Co., 130 W. 42nd St., N. Y. (enlargements of photos
into portrait in color in oils, in gold metal frame).
- Ester Leather Co., 145 St. Paul St., Rochester, N. Y. (leathercraft items).
- Thomas A. Wolfe, Inc., 1133 Broadway, N. Y. (kitchen cutlery and
- Richard Alan Co., 1728 W. Walnut St., Chicago 12, Ill. (portable washing
machine—fits over a tub).
- Home Optical Service, 519 Main St., Cincinnati 3, O. (optically ground
sun glasses to order).
- Solar Sturges Mfg. Div., Pressed Steel Car Co., Melrose Park, Ill. (stainless
steel line, of cookware).
- Cedar Sales, 527 S. 29th St., Manitowoc, Wis. (casting rods for fishermen).
- Sierra Tool Co., 10747 Chandler Blvd., North Hollywood, Calif. (home
workshop power tools).
- Acme Fireworks Corp., River Grove, Ill. (complete line of fireworks).
- Maxilume Company, 125 W. Hubbard St., Chicago 10, Ill. (refrigerator
- R. L. Mitchell Rubber Co., 2110 San Fernando Road, Los Angeles 65,
Calif. (colored rubber door mats).
- Western Hardware Mfg. Co., 3830 M. Fratney St., Milwaukee, Wis.
(electric steam irons).
- The Sheldon Co., 720 S. 23rd St., Milwaukee, Wis. (special ironing board
cover, plastic clothes line).
- The Alden Spears' Sons Co., 131 10th St., Cambridge 42, Mass. (knife
- Saladmaster Sales, Inc., 131 Howell St., Dallas, Texas (kitchen chopper—peels,
grates, slices, shreds).
- Jay Jay Metals Specialty Corp., 340 Stanton St., N. Y. 2, N. Y. (infra
- Dayless Mfg. Co., 663 N. Wells St., Chicago 10, Ill. (self-wringing
sponge rubber mop).
- Allen Portrait Co., Box 1481, Little Rock, Ark. (sepia photo enlargements
8" x 10").
- Certified Products, Louisville, Ky. (all kinds of paint).
- Samuel Rosenweig Access. Co., 8 Herzl St., Brooklyn 12, N. Y. (all types
of plastics—table cloths, aprons, drapes, cottage sets).
- Martin Associates, 35 Central Ave., Newark 42, N. J. (combination
hair dryer, room heater, fan).
- National Co., 214 Summer St., Boston, Mass. (name plates for houses).
- Hopkins Hosiery Co., West Roxbury, Mass. (women's nylon hosiery).
- Modern Terminal Supply Co., 55 W. 42nd St., N. Y. (watches).
- Madison Plastics, 303 Fourth Ave., N. Y. 10, N. Y. (glow-in-the-dark
plastic house numbers, pictures, ash trays, etc.).
- Meyerson Calendar Co., 712 Federal St., Chicago 5, Ill. (calendars).
- Carroll of Carrollton, Carrollton, O. (stainless steel cookware).
You should select, as a side-line, if possible, something which has
a repeat sale; so that your acquaintance, the relation with your customer,
can be of value to you not just for one sale of one item, but for more at
later times. This is the logic of the "side-line"—to mention after you
have sold a customer your main line: create a basis for a later visit.
There are hundreds of minor items which can be such side-lines.
They are best when even slightly "related". For example, if you sell
hosiery or clothes, sell also the new plastic alligator scuffs sold by Acme
Shield Co., 693 Broadway, N. Y., or a pouring spout (J. Dapter Spout
Co., Akron, O.); or a utility pad (Craig Industries, 3318 Harvard Ave.,
N. W., Canton 9, Ohio); or Christmas or greeting cards (see item No.
11); or a utility kitchen cutter (A. N. Brooks, 1452 Merchandise Mart,
Chicago 54, Ill.).
For men in particular such sidelines with appeal would be an electric
blade sharpener for razor blades (Blademaster, Inc., 315 East 91st St.,
New York), or a special billfold, or imprint airflow pen (Charms &
Cain, 407 So. Dearborn St., Chicago 5, Ill.); or an automatic "electric
brain" to turn heat down or up at fixed times (Temp-O-Matic, 123 Madison
St., Chicago 2, Ill.); or a combination hammer-screw driver set
(Brocker Mfg. Co., 8 N. George St., York 9, Pa.), or unusual paints
(such as Bear Paint Co., Inc., Sand Lake, Mich.; or Coast Industries,
1004 S. Los Angeles 15, Calif.) or an automobile back, rest (Frank
Veale Mfg. Co., 1709 Central Ave., Columbus, Indiana).
Here, now, are a few other side-line classifications:
Delmar Tie Co., 267 Federal St., Youngstown, Mo.
Prince Edgar Ties, P. O. B. 2303, New Orleans, La.
Marvel Wholesale Watch Co., Mancester, Conn.
E. E. E. Co., Inc., Fleuro Signs, 106 Forsythe St., N. Y. 2, N. Y.
License Equip. Co., 3530 E. 88th St., Cleveland 5, Ohio.
Sta-Put Signs, 298 5th Ave., N. Y. C.
D. L. Sewell, Clementon, O.
Marton, Inc., 470 N. Decatur, Memphis 4, Tenn.
S. Angell & Co., 236 W. 27th St., New York, N. Y.
Associated Lines, 220 5th Ave., New York, N. Y.
Felmar, Importers, Blue Island, Ill.
Gerber Sales Co., 45 S. Wells; Chicago 6, Ill.
Mitchell & Church Co., Binghampton, N. Y.
Rand Fashions, 37 W. 17th St., New York, N. Y.
Bonard Coutts, 1911 N. Norton, Spokane, Wash. (magic sunshade).
Caroline Chemical Co., Four Oaks, N. C. (battery charger).
Safety Industries, 1577½ W. Wash. Blvd., Los Angeles 7, Calif.
Autotray Co., 36 N. Penna.. St., Indianapolis 4, Ind.
Consolidated Shoe System, Chippewa Falls, Wis.
Doublewear Shoe Co., 315 E. Lake St., Minneapolis, Minn.
Charles Chester Shoe Co., 1650 Chester Bldg., Brockton, Mass.
Bear Brand Mfg. Co., Cumberland City, Tenn.
Sargeant Acnoid Pharmaceutical Co., Highland Falls, N. Y.
Peggy Newton, Newark, N. J.
Fain's Wholesale Jewelers, 93 Nassau St., New York, N. Y.
Sterling Mfg. Co., 1828 Amsterdam Ave., New York, N. Y.
Warner Shops, 1512 Jarmen Ave., Chicago 26, Ill.
Robert H. Merkel, Buffalo 21, N. Y.
World Wide Diamond Co., 2451 S. Mich. Ave., Chicago 16, Ill.
Kitchen Craft Div., West Bend Aluminum Co., West Bend, Wis.
International Edge Zone Co., 451 15th Ave., Newark, N. J.
Child-Craft Co., 915 Corbet St., Tarentum, Pa.
Sax-on, 3840 Fullerton St., Chicago 47, Ill.
Fisher Price Toys, East Aurora, N. Y.
Atlantic Binders Corp., 56 S. 11th St., Brooklyn 11, N. Y.
Schaefer Tailoring Co., Cincinnati 2, Ohio.
Sunshine Art Studios, 45 Warwick St., Springfield, Mass.
Cardinal Craftsmen, 1400 State Ave., Cincinnati, Ohio.
Fanmour Co., 200 5th Ave., New York, N. Y.
Hedekamp Co., 361 Broadway, New York, N. Y.
Harry Doehla Co., Nashua, N. H.
Artistic Card Co., 950 Way St., Elmira, N. Y.
Note: To account for inflation, multiply prices by 8 to 10.