WHEREVER there is buying there is also selling opportunity. Whoever sells
something is always permitted and expected to pocket a profit. Selling is
no mystery—no complicated hocus-pocus at all. You simply bring together
at the "psychological time" the person who has the need and the money,
with the thing that fits that need and that money. A sale almost occurs
automatically, when this is perfectly done.
The hardest part is to be on the spot with the goods, or the samples,
or the evidence, about the goods, and get the person who can use it to
listen, see, feel, and become convinced with the help of your talk and
demonstration. You have to seek out such people, and be bold in getting
and holding their attention. And if you have a ready tongue, a pleasant
smile and a lot of common sense and friendly helpfulness, you definitely
can make money selling.
Selling what? That is the important question, and you will need to
make some intelligent study of the various opportunities open. You
should make a kind of survey of your situation. Where do you live? How
many friends and acquaintances do you have? How many people would
you be able to contact in a day in your locality—by foot, by car, by
bus, trolley or whatnot? Next, study what kind of goods or services are
needed by these people in your locality. What kind are most enticing
and alluring to them? What kind of income and spending money have
they got? What kind of goods or services must make a good appeal to
them because of their situation?
Take time to study this—go around and ask questions. Draw a kind
of sales territory map of your locality for yourself, and figure out the number
of people, kind of people, distances, etc. Draw circles of one, two or ten
or more miles or city blocks. Estimate the number and kind of prospects
in each circle.
Then you'll be ready to study what is presented here, and begin
analyzing what you should try to sell, and make tests to try out a few
things. Don't be fooled by what close relatives and friends would buy
from you—go to strangers for your test. Don't offer goods or services too
luxurious or expensive—or too cheap or common—for the type of people
you are depending upon.
Above all don't be afraid to try to sell. Don't distrust your ability.
You may not be a "slick", "glib" talker or trained in salesmanship, but
still you may do a good job in selling if you'll persist, study, watch your
errors, make enough calls, be business-like.
Now we will list "101" different goods or services which are known
to be worth considering; proved to make money, Look over them all—
I. Sell Kitchen Utensils and Gadgets.
Every home has a kitchen, every
kitchen has a cook in it, and every cook needs utensils, time-savers, helpers.
It's that simple. You carry a sample with you, get a chance to demonstrate,
if need, be, and the appeal does the rest. Women take pride in their
kitchens, and men love a gadget. It's a "natural." Manufacturers are
eager to sell through local agents, and offer good commissions. Some
such agents make as high as $50.00 a day. The companies have often
sales training managers who will train you. If you are ambitious you can,
in turn, train local persons to sell under you, and thus earn an "over-ride"
on their sales.
There are dozens of cookware and gadget manufacturers, some of
them like Club Aluminum, Chicago, or Stanley Products, New York,
operating unique plans of "parties" or gatherings in homes, with prizes
for the women who arrange such home gatherings, which the salesman
sells. Others (like Saladmaster Sales, Inc., 131 Howell St., Dallas, Texas,
as an example) operate very intensive local agent plans with sales helps,
premium catalogs, four-color sales presentations, advertising with local
"leads" furnished and sound moving pictures for selling and training.
Contact also such firms as Central States Mfg. Co., 4500 Mary Ave., St.
Louis, Mo., Neal Products Co. Harboro, Mass.
II. Sell Greeting Cards, etc.
It is amazing how the greeting card, which
was once rather looked down upon, has climbed up in sales. Well over
100 million dollars worth a year are now sold. It has gotten so that
people feel slighted if you don't send them anniversary, birthday, holiday,
sick and other cards! This makes a great opportunity. Stores make a lot
of money out of them-money which you can make if you bring the
right cards direct to people, and give them a "break" in price. Sell them
on the idea of buying in quantity, ahead of time, rather than one at a
time, at higher unit prices. You can make as much as $50.00 selling 100
boxes of cards.
There are now dozens of large greeting card firms offering wonderfully
artistic assortment for selling by local agents, and it is an all
year business, with additional items to sell to established customers. Work
up a trade with regular customers.
Contact such firms as New England Art Publishers, North Abington
805, Mass.; Southern Greeting Card Co., 216 S. Pauline St., Memphis,
Tenn.; Creative Card Co., 2505 Cermak, Chicago 8, Ill.; Universal Co.,
569 Main St., Paterson, N. J.; Garrecht Co., Telford, Pa.; Seejay Sales
Co., 2416 N. Oak St., Chicago 47, Ill.; Hedenkamp Co., 361 Broadway,
N. Y.; Cardinal Craftsman, 400 State Ave., Cincinnati, O.; Sunshine
Art Studios, 5 Warwick Ave., Springfield, Mass.; Fanmour Co., 200 5th
Ave., New York, N. Y.; Artistic Card Co., 950 Way St., Elmira, N. Y.;
Harry Doehle Co., Nashua, N. H.; Regal Greeting Card Co., Ferndale,
Mich.; Cheerful Card Co., White Plains, N. Y.; Friendship Studios,
605 Adams St., Elmira, N. Y.; Diehl's, Buffalo, N. Y.
III. Sell Brushes and Related Items.
You probably know that the
Fuller Brush organization pioneered the way in large-scale door-to-door
selling of brushes, and has made dozens of persons millionaires, and gives
thousands of persons a handsome income. Everybody needs not only one,
but many kinds of brushes, and there are now a dozen different concerns
using local door-to-door sales agents on commission. The brush salesman
has made a good name for himself and is usually welcome in any
household, for he carries many types of brushes not readily available in
retail stores. Connect up with a good maker of brushes and go to work—you
will likely make sales without meeting too much resistance. Contact
Fuller Brush Co., Hartford, Conn.; Stanley Products, 150 Bay St., Jersey
City, N. J.; Donald Brush & Products Co., Mickle St., Camden, N. J.;
George H. Erb & Son, East Greenville, Pa.; The Artmoore Co., 1319 N.
Third Street, Milwaukee, Wisc.; V. F. Garrett Co., Dallas 1, Texas;
Harper Brush Works, 404 Main St., Fairfield, Iowa; The Concord Co.,
527 E. 137th St., New York, N. Y.
IV. Sell Men's Suits.
This is still pretty big business, as there are far
more men than is realized who cannot readily be fitted with ready-made
suits, or who prefer custom-tailoring. But ordinarily this is very expensive,
so there is wide opportunity. You go to see men with a selling kit and
sample swatches of cloth, and take their measure right in their home or
shop, and sell them a tailor-made suit at about the price of a ready-made
one. Your company makes up the suit in rapid time. This still has a lot
of appeal and sales are large, especially in semi-rural and rural districts.
Salesmen are permitted to pocket a part of their commission out of the
first advance payment made, and some companies give the salesman a suit
for himself as a bonus. Contact firms like Great Western Tailoring Co.,
837 W. Jackson Blvd., Chicago, Ill.; Leonard Custom Tailoring Co., Textile
Bldg., Cincinnati, Ohio; George Master; Garment Div., 401 Water
Street, Ligonier, Ind. (for work uniforms); W. Z. Gibson, Inc., 500 S.
Throop St., Chicago, Ill.; Stone-Field Corp., 532 S. Throop St., Chicago,
Ill.; Interstate Garment Mfg. Co., 1056 W. Van Buren St., Chicago, 7,
Ill.; Factory Wholesale Clothiers Co., Dechard, Tenn.; Progress Tailoring
Co., 500 S. Throop St., Chicago, Ill.; Lloyd, Ltd., Textile Bldg., Cincinnati,
O.; W. D. Smith & Co., 833 W. Jackson Blvd., Chicago 7, Ill.;
Coast-to-Coast Clothing Corp., Flat River, Mo.; Strand Tailoring Co.
2509 E. Eager St., Baltimore, Md.; J. C. Field & Sons, Harrison & Throop,
Chicago 7, Ill.; Schaffer Tailoring Co., Cincinnati 2, O.
V. Sell Women's Hosiery.
What a business! Women have to buy,
often, as much as one pair of nylons every week. Thousands of women
agents sell nylon hosiery, and so do hundreds of thousands of stores.
Naturally, then, practically every woman is a prospect. However, this
all makes the competition pretty keen—but still there is room for enterprise
and energy! Some of the big companies which were built up on
sales by agents (like Realsilk) are now very huge concerns, and offer
"self-selling sales outfits" which make selling easier. Also five million
dollar advertising campaigns.
If you have fairly ready access to many women, or have a very wide
acquaintance with women you should succeed. Contact Realsilk Hosiery
Mills, Inc., 611 Park Ave., Indianapolis, Ind.; Guarantee Hosiery Mills,
100 S. 12th Street, Philadelphia, Pa.; Kendex Corporation, Babylon, N. Y.;
Arch Hosiery Co., 104 W. 5th St., Phila., Pa.; Wil-Knit Hosiery Co.,
Greenfield, Ohio; L. Lowell Wilkin, Greenfield, O.; Nylon Nu-Life Co.,
444 St. John St., Portland, Maine; American Hosiery Mills, Indianapolis,
Ind.; Hopkins Hosiery Co., West Roxbury, Mass.; Connelly Hosiery Co.,
Box 284, Lynn, Mass.
VI. Sell Children's Dresses.
Millions of mothers with children are
located far from a store where children's clothes are available at very
reasonable prices. They welcome an opportunity to buy from an agent
who has pretty, durable dresses. Some of the firms using local agents will
send complete style display, and will give a mother of little girls who acts
as agent demonstrator dresses for her own little girls. Contact Harford
Frocks, Cincinnati 25, Ohio; Textilecraft, 230 5th Ave., New York, N.
Y.; Melville Co., Cincinnati, 25, O.; Patrick, Duluth Garment Factory,
Duluth, Minn.
VII. Sell Nylon Uniforms for Nurses, Waitresses, Doctors' or Dentists'
Helpers, Housewives, Maids, Beauticians, etc.
This is a novel idea,
but much appreciated by many who have difficulty finding what they want,
in the right fit. These uniforms are available in nylon, poplin, rayon or
seersucker, modernly styled, and immediate delivery is made from large
stocks, to fit. A good business is to be had here, as factory workers,
store clerks, housewives, maids and others are now finding such uniforms
desirable, cheap, serviceable. Contact Superior Fabrics Co., 3936 Market
St., Philadelphia, Pa.; Wear Best Uniform Co., 1146 Rogers Ave., Brooklyn,
N. Y.; Hoover Uniforms, New York 11, N. Y.; Upland Uniform
Corp., 208 E. 23rd St. New York, N. Y.; Topps Co., Rochester, Indiana
(orlon embroidered uniforms).
VIII. Sell calendars, Advertising Specialties.
There are nine millions
of people in America who operate some kind of a business—retail stores,
tailors, plumbing contractors or whatnot. All of them must make a bid
for business to possible customers. A time honored, popular proven way
is through a calendar which when hung up is a daily reminder. You live
in a locality with hundreds of such small (or large) businesses—why
shouldn't they buy their calendars through you? Get smart and go ask
them! Show samples, especially samples of "cute," semi-naughty, sentimental
or artistic subjects, not ordinarily available. There are also dozens
of other advertising specialties you could sell, too.
Contact firms which will outfit you for such work—North American
Calendar Co., 605 W. Washington St., Chicago 6, Ill.; National Press,
North Chicago, Ill.; Continental Calendar Co., 542 E. Dearborn St.,
Chicago, Ill.; Graphic Press., Allied Bldg., Ogden & Wood Streets, Chicago
12, Ill.; Consolidated Modern Press, 329 S. Wood St., Chicago, Ill.;
Novelty Adv. Co., Coshocton, O.; North American Calendar Co., 695 W.
Washington St., Chicago, Ill.; Meyerson Calendar Co., 605 W. Washington
Ave., Chicago 6, Ill.; Willens & Co., 2130 Gladys Ave., Chicago
12, Ill.; Arrow Press, 513 4th Ave., Minneapolis, Minn.; H. J. Robbins Co.,
7811 Melrose Ave., Hollywood 86, Calif.; Clayton Corp., 65 W. 39th St.,
New York, N. Y.; Gettier-Montayne, Inc., Glynden, Md.; Vernon Co.
Newton, Iowa; Match Corporation, 333 W. 48th Place, Chicago, 32, Ill.;
National Photo Stamp Co., 1418 3rd Ave., New York, N. Y.; Action
Specialty Sign Co., 6020 S. E. Foster-Road, Portland, Oregon; Liberty
Adv. Co., Swarthmore, Pa.; Willets Printing Co., 950 Folsom St., San
Francisco, Calif.; Metalillic Sign Letter Co., 431 N. Clark St., Chicago, Ill.;
D. L. Sewell, Clementon, N. J.; W. H. Long Co., 114 W. Illinois St.,
Chicago, Ill.; Ad. Thermometer Co., 711 E. 92 Place, Chicago, Ill.; Maxilume
Co., 125 W. Hubbard St., Chicago, Ill.; Cincinnati Pencil Co., 403
Broadway, Cincinnati, O.; Maryland Match Co., 1100 S. Eutaw Ave.,
Baltimore, Md.; David-Lionel Press, 312 S. Hamilton Ave., Chicago 12,
Ill.; Modern Clock Co., 944 W. North Ave., Chicago 4, Ill.; Fleming
Calendar Ca., 659 Cottage Grove, Chicago 37, Ill.
IX. Sell Aprons.
It seems that the ladies—poor or rich—never have
enough aprons! There's always "room for one more"—either a more
practical one or a prettier one. And they are popular gifts, woman to
woman. So, there's a business! Go see the ladies, show them a line of
aprons and chances are, if she's got a bit of loose change, she'll buy one
or two or three! Tell her aprons will solve her problem of birthday and
other suddenly arising gift occasions, if she'll buy a bargain of a half
dozen of them; if you've got her convinced it's a bargain! Contact Utility
Apron Co., 53 W. Jackson Blvd., Chicago, Ill.; Step-Saver Mfg. Co., 2053
Wabash Ave., Chicago 47, Ill.; Dainty Touch Aprons, Box 2387, Phoenix,
Ariz. (Indian Squaw aprons); Holliday Co., 15 Remington Ave., Passaic,
N. J. (plastic aprons) And read the new book, How To Make Aprons,
by Roxa Wright, $2.50 Barrows, Publishers, New York, N. Y.
X. Sell Business Cards. Amazing how few people have business cards!
It is so often neglected, yet so logical and valuable. This is an agent's
opportunity. Go to see not only the small business men in your locality
but also larger companies, and tell them they need business cards for
their executives, salesmen and others; that you can offer a particularly
good service at economy prices; cards of all kinds—two sided ones, "photo"
cards, "tear-off" cards, buff and blotter cards, gold and silver or process
embossed ones. There's money in this. Contact Speedy Business Card Co.,
Foss Park, Ave., North Chicago, Ill.; Signal, Box 927E, Los Altos, Calif.
XI. Sell a Refrigerator Defroster.
This is a new and active line, but
has already sold over a million dollars' worth! Thirty million or more
families now have electric refrigerators and every family hates to defrost
them-it's a messy chore. So, along comes an electric defroster, and it's
a natural for local agents. The price is still a bit high, but agents can
make around $2.00 a sale. A keen bet at this moment. Contact—D-Frost-O-Matic
Corporation, 173 West Madison St., Chicago, Ill.; Time Products
Co., 1350 N. Jackson St., Milwaukee, Wis.; Defroster Sales Co.,
415 N. La Salle St., Chicago 10, Ill.; Maxilume Co., 125 W. Hubbard,
Chicago, Ill.; E. F. Hendrick Co., 20 E. Jackson Blvd., Chicago 4, Ill.;
Miller-Harris Instrument Co., 836 N. 4th St., Milwaukee, Wis.
XII. Sell Men's and Boy's Shirts, Neckties.
Offhand, you wouldn't
think this would offer a good agent opportunity, but think again. A large
amount of men's and boys' shirts are bought by women, and that makes an
agent opportunity (as a side-line, particularly). A particular attraction is
out-size shirt sizes, made-to-measure; and also economy. Agents are
furnished with cloth samples, measuring instructions, etc. Contact—Packard
Shirt Mfg. Corp., Terre,Haute, Ind.; Henlein. Brothers Co., 4th &
Elm Sts., Cincinnati, O.; Perma-Knot Tie Co., Williamsville, 21, N. Y.;
Ambrose J. Krier & Co., 19 S. Wells St., Chicago, Ill.; Empire Cravats,
648 Brooklyn, N. Y.; Bostonian Mfg. Co., 39 Bickford St., Boston, Mass.
XIII. Sell A "Baby Tender."
This is a type of merchandise that has
both sentimental and practical appeal. (It is a baby chair enclosing the
child with a large play-surface, so that baby is not only secure in his
chair, but has a lot of room for his toys and for food when feeding.)
It has good appeal for those families with children of aged 1 to 4. Remember,
four million babies a year are born! Contact Babee-Tenda Corp., 750
Prospect Ave., Cleveland, O.
XIV. Sell Match Books, Scotch Tape, Ball Pens, Razor Blades, etc.
With Ad.
Everybody nowadays has use for books of matches, and they
are recognized as effective advertising mediums. So, why not sell business
firms an order? Especially when unique, new and interesting shapes,
designs, colors, etc., are available. Contact Match Corporation of America,
3433 West 88th Place, Chicago 32, Ill.; Superior Match Co., 7530 Greenwood
Ave., Chicago, Ill.; Adzon Tape Co., 12050 Vaughn Ave., Detroit
19, Mich.; Ralco Decalco, Box L, Boston, 19, Mass.; Garry Enterprises,
6912 Hollywood Ave., Hollywood, Calif., The Vernon Co., Newton, Iowa;
Consolidated Modern Press, 329 Wood St., Chicago, Ill.; National Matchbook
Adv. Corp., New York, N. Y.; Lutzker, 871 East 170th St., New
York 59, N. Y. City N. Y.; Edisano, Box 274, Far Rockaway, N. Y.
XV. Sell Cookware.
This is the oldest and most logical line of "direct-selling."
Thousands of Americans have earned their way through college
selling it. Women, when it comes to cook pots, are like men with pipes—they
readily fall for something new. Every woman likes to have the latest
and best. Once it was enamelware, then aluminum, then came stainless
steel, then pressure cookers, then copper-bottom. It's still a good bet! Contact
Club Aluminum Co., Chicago, Ill.; Wear-Ever Aluminum Co., N.
Kensington, Pa.; Solar, Sturges Mfg. Div., Pressed Steel Car Co., Melrose
Park, Ill.; Steelco Stainless Steel, 4450 Ravenswood Ave., Chicago, Ill.;
Carlton of Carrollton, Carrollton, Ohio; Alden Spears Sons Co., 131 6th
St., Cambridge, Mass.; Sweden Freezer Sales Co., 3401 17th Ave., W.
Seattle, Wash.; Lifetime Stainless Steel Cookware, La Grange, Ill.; Household
Guild, 1440 Broadway, N. Y., N. Y.; Jay Jay Metals Specialty Co.,
340 Stanton St., New York, N. Y.
XVI. Sell Neckwear, Hosiery, Underwear, Sportswear.
Experience shows
that once you make a customer for one wear apparel item, you have a
line in for selling many other items, especially if your customer is a
family. Therefore if you sell not only one item, but a related group, you
can most profitably reduce your "unit of sale cost." That is, you can
walk away with an order for not only a pair of hosiery, but for neckties,
underwear, sport shirts, etc., thus cutting down appreciably your cost
per call or per dollar of sales, and increase your "dollar volume per sale"
and "net profit per call". This is how the "big money" is made by direct
selling. And, in selling such goods you establish an "entree"; you can
come back soon again to sell more.
It is thus good strategy to sell for a firm which offers a varied line,
and can in one shipment, fill a variety order. Contact such firms as: I.
Wolfmark, 931 Roosevelt Road, Chicago, 8, Ill.; Empire Cravats, 648A
Broadway, New York, 12, N. Y.; Hopkins Hosiery Co., W. Roxbury,
Mass.; Stewart Lee Co., 1314 Milwaukee Ave., Chicago, 22, Ill.; Von
Frankel-Trester Hosiery Co., 19 S. Wells, Chicago 6, Ill.; Melville Co.,
Cincinnati 25, O.; Patrick-Duluth Garment Factory, Duluth, Minn.;
Maisonette Frocks, Anderson, Ind.; Modern Manner, 260 5th Ave., New
York, N. Y.; Mitchell & Church Co., Binghamton, N. Y.; Nome Fashions,
31 Providence St., Boston 18, Mass.; Textilecraft, 230 5th Ave.,
New York, N. Y.
XVII. Sell Power Lawn Mowers.
People like to have trim lawns. Grass
so easily gets "out of hand" and makes grounds look untidy. Yet it is quite
a chore, by hand-power; even dangerous for people over forty through
over-exertion in the heat of summer. Here is where a light, efficient power
lawn mower comes in; everybody with a sizeable lawn is a good prospect.
These prospects are not only suburban homes but estates, institutions, factories,
parks, schools, and colleges, etc. Contact such firms as: Lawn Equipment
Co., Hutchinson, Kansas; B-M Mower Co., Blue Mound, Kan.;
Rotary Lawn Mower, Knox Mfg. Co., So. Lansing, Mich.; National Farm
Equipment Co., 142 Greene St., New York, N. Y.
XVIII. Sell Hand-Fire Extinguisher.
Newspapers constantly tell of entire
families burned in fires. There is widespread neglect of home fire precautions—for
example hand fire extinguishers in basement, kitchen, second
floor, to quench a fire at its start. Everybody who owns a home must
respond to such an appeal to caution. Sell three or four at one sale.
Contact such firms as Merlite Industries, Inc., 201 East 16th Street, New
York, N. Y.; Superior Products Inc., 3412 Main St., Kansas City, Mo.;
Red Comet Fire Extinguishers, Littleton, Colo.; Cease Fire Mfg. Co.,
321 Dixie Terminal, Cincinnati.; Autofyrstop Co., 2076 Washington
Ave., Phila., Pa.; Chicago Automatic Fire Control Co., 30 W. Washington
St., Chicago, Ill.
XIX. Sell Shoes with Special Appeal.
Ask anyone whether they have
"foot" and "shoe" trouble. Many have; women in particular. They respond
to a good shoe, sold with special attention to their foot troubles. If satisfied
they will likely become regular repeat customers and induce the rest
of the family to buy also. A few concerns offer fine service, many styles,
sizes, special shoe comfort and health. Contact firms like: John Neil Shoe
Co., Brockton, Mass.; Mason Shoe Mfg. Co., Chippawa Falls, Wis.;
Doublewear Shoe Co., Minneapolis, Minn.; Cott Shoe Co., 601 Atlantic
Ave., Boston 10, Mass.; Bronson Shoe Co., 71 W. Lake St., Minneapolis,
Minn.; Bear Brand Mfg. Co., Cumberland City, Tenn.; Ortho-Vent Shoe
Co., Salem, Va. 8; Tanners Shoe Co., 226 Boston 10, Mass.; Paragon Shoe
Co., 739 Columbus Ave., Boston 20, Mass.
XX. Sell Rubber Floor Mats.
It is a most practical idea to save floor coverings
by placing rubber mats at heavily worn spots. Today some very nice
ones which please housewives are available and are quite saleable. Contact
homes, stores, offices, hotels, restaurants, banks, etc. for sales. Write to
Perfo Mat & Rubber Co., 281 Fifth Ave., New York, N. Y.; R. L. Mitchell
Rubber Co., 2110 San Fernandino Road, Los Angeles, Calif.; Hudson
Rubber Mat Co., 9 East 26th St., New York, N. Y.
XXI. Sell Books.
Here is a wide field indeed! From Children's Encyclopedia
to cookbooks or sets of books. Most Americans are great book buyers.
especially reference books, self-help books, culture material. There are
literally hundreds of opportunities in this field, from Encyclopedia Britannica
downward. Contact: Charles Scribner's Sons, 59 East Van Buren
St., Chicago, Ill.; American Book Society, Box 1277, Colorado Springs,
Colo.; Prentice-Hall Co., 70 5th Ave., New York 11, N. Y.
XXII. Sell Printed Stickers, Envelopes, Sales Books, etc.
Everybody likes
to see their name in print, and has use for a mucilaged small sticker,
containing their name and address. It saves time and money. Not only
adults but adolescents; not only city folk but farmers; not only persons but
churches, societies, lodges, schools, etc. You sell at $3.00 per thousand, but
pay only $1.00, which is very good profit.
Every business firm needs envelopes, sales books, etc., also. Contact
such firms as: Emporia Imprint Co., Box 206, Emporia, Kansas; Ever-Ready
Label Co., 141 E. 25th St., New York, N. Y.; Ersco, Bronx 72, N. Y.
XXIII. Sell Small Water,Power Dishwashers.
All women claim to hate
dish washing most of all household chores. Most of them can't afford a
big electrical one but they could afford a small faucet-attached water-power
one. So, the appeal is very great. Even farmers today have water under
pressure, so the appeal is wide. Contact such firms as: Bessen Company,
1120 Lake Shore Drive, Chicago 11, Ill.; also (for small electric washers)
Magic Maid Co., 22 W. Division St., Chicago, Ill.; Anro Products Co.,
4610 N. Ravenswood Ave., Chicago 40, Ill.
XXIV. Sell Novelty Items.
There is always some new and enticing article
being put forward, and many of these, when fairly new, are great and
fast sellers, because they fascinate people with their novelty as well as
usefulness. Buying such items gives many people a sense of superiority, or
something to talk about, at least, or to "show off." Contact such concerns
as are listed under "Side-line" items further on in this book; also
- Insect Controls, Inc., 20th & Market Sts., Phila., Pa.; (Insect Vaporizing
Electric Bulb; Kills flies, bugs, moths, etc.)
- Wash-Wax Company, 1736 W. 63rd Street, Chicago 36, Ill.; (wash-wax
that waxes, polishes, washes autos at one application);
- Des Moines Ring Co. Des Moines 11, Iowa (Titania stone ring; very
brilliant gem);
- Diamonite, 1404 Mitchell St., Oakland 1, Calif. (brilliants;)
- The Peters Co., Stevens Point, Wisc. (insect vaporizer);
- National Product of America, P. O. B. 25, Brooklyn, N. Y. (umbrellas in
vari-colors);
- House of Raindears, 413 E. 51st St., Brooklyn, N. Y. (candy-striped
umbrellas);
- Walko Industries, Box 652, Highland Park, Ill. (insect killing electric
bulb);
- R. A. Fischer & Co., 517 Commercial St., Glendale 3, Calif. (Vibratone
body vibrator);
- Nash & Kinsella Laboratories, St. Louis, Mo. (weed and insect killer for
garden and lawn);
- Sunbeam Product, 634 4th St., South St. Petersburg, Fla. (towels that
rinse clean without scrubbing);
- Hamor Industries, 201 E. 16th St., New York, N. Y. (instant silver
cleaner);
- Kristee Co., Akron 8, Ohio (mends without needle or thread);
- Queen Products Corp., 248 Lafayette St., New York 3 N. Y. (silver
cleaner);
- Curtiss Mfg. Co., 357 Santa Fe Drive, Denver, Colo. (automatic lawn
sprinkler);
- Flexiclogs, New Hostein, Wis. (wood-soled shoes);
- Claridge Products, 6731 N. Olmstead Avenue, Chicago 31, Ill. (folding
ironing board);
- Whitlock Distrib. Co., Box 80174, Houston, Texas (instant silver cleaner);
- Ideal Florist, 8840 W. Warren Ave., Dearborn, Mich. ("Beauty Bowl"—flowers
in glass);
- Mystery Edge Razor Blades Co., Fremont, Ohio;
- Beaurline Industries, 105 S. Robert St., St. Paul 1, Minn.;
- Five Star Specialty House, 5901 Belmar Terrace, Phila., Pa.;
- Dayles Mfg. Co., 663 N. Wells St., Chicago 10, Ill.;
- Spencer Gifts, Atlantic City, N. J.;
- Richard Alan Co., 1728 W. Walnut St., Chicago 12, Ill.
XXV. Sell Pennant Streamers To Retailers.
Nowadays retailers like to
decorate and dress up their places of business in "gala" fashion, particularly
for a sale or holiday occasion. So, they like to use vari-colored small
pennant streamers. Every gas filling station, second-hand car sales place,
or ordinary retail store, or roadside place, etc., is a good possibility. Contact
Myrlo Company, 2168 W. 25th St., Cleveland 13, O.
XXVI. Sell Auto Accessory Specialties.
Practically everybody runs an
automobile today, and takes some pride in it. And all are just naturally
"gadget-minded". If the appeal is to operating economy there is good
prospect of a sale. Or appeal to comfort, or just novelty. There are plenty
of such propositions. Contact Viking Tool and Machine Corp., 2 Main
St., Belleville 9, N. J. (gas-o-tator, helps starting of cars, or aids combustion);
Bal Mfg. Co., 123 Dyer St., Providence, R. I. (automobile
bottle warming attachment); Robel Sales Corp., 264 Canal St., New York,
N. Y. (Flasher Lantern for autoists); Goodwin Mfg. Co., 124 W. 5th St.,
Kansas City, Mo. (auto bath); Auto Lamp Mfg. Co., 2909 Indiana Ave.,
Chicago 16, Ill. (portable spot-light); The GloGlove Co., 1228 Grand
Ave., Del Mar, Calif. (motorists glove that glows at night); Lubri-Loy
Co., 6322 Wilson Ave., St. Louis 10, Mo. (new lubricant); Missouri
Valley Electric Supplies, Sioux City, Iowa (twin lens light); Consolidated
Engineering, 10407 W. Washington Blvd., Culver City, Calif.
XXVII. Sell Watches, Ball Pens, Razor Blades, Specialties, Etc.
Everybody,
just everybody, wants a watch, a pen. Even those who have 3 or 4,
somehow usually buy another. From 8 years up people are prospects for
low-priced watches, ball pens, etc. Some excellent bargains can be offered.
Contact such firms as Trico Watch Time, 75 W. 47th St., New York,
N. Y.; Rainbow Pen Co., 487 Broadway, New York, N. Y.; Marlboro
Products Co., 39 W. 23rd St., New York, N. Y.; Shengro Co., Inc., 154
Nassau St., N. Y. (watches); Precision Plastic Products, Inc., 628 W. Lake
St;, Chicago 6, Ill. (plastic Sun-Glo house numbers); Arthur Lee Co., 16
Court St., Brooklyn, N, Y. (accessories); Lutzker, 871 East 170th St.,
N. Y. 59, N. Y.; Edisano, Box 274, Far Rockaway, N. Y.
XXVIII. Selling Roofing and Related Products.
Most home owners, farmers,
etc. have roofing troubles. They are open to reminders, warnings
and sales talk regarding their roofs, which are often far more faulty than
they realize. In addition to roofing material, paints and other productive
building materials are equally saleable, especially those with extra appeals.
Contact such firms as Hydrotex Industries, Box 1341, Dallas, Texas; The
Monroe Co., 10703 Quebec Ave., Cleveland 6, O.; The Zone Co., Box
789, Fort Worth, Texas; Campo Miracle Products Co., 11-mile Road,
Berkley, Mich.
XXIX. Sell an Electric Dryer.
Women are demanding full modernization
of their kitchens and laundry. They got the automatic washer,
now they seem to want the automatic dryer. These are now standard
equipment in modern apartment houses, but millions in private homes
want them. This is the sales opportunity. Contact The Nemco Company,
521 Wyandotte St., Kansas City 6, Mo.
XXX. Sell Office Reproduction Devices, Office Devices.
There are millions
of small businesses which can't afford full, high-priced office equipment, but
need small quantity reproduction of letters, documents and printing of
forms, postcards, etc. They are open to a reasonable expense-saving proposition.
Contact Vari-color, Inc., 402 S. Lincoln Ave., Shawnee, Okla. For
a good side-line office item, contact Cardmaster Co., 1924 Sunnyside Ave.,
Chicago 40, Ill.
XXXI. Sell Women's Apparel.
The greatest market of all in America is
woman's apparel. Women never stop or get tired of buying more, no
matter how much they already have. "I haven't a thing to wear!" they
quite frequently exclaim; which is just the right time for contacting them
with a line of snappy garment numbers. There are quite a few snappy
concerns doing a great business. The head of one concern that sells through
women agents has been called "the boss of 50,000 women", that being the
number of his local agents plus his employees! There are several plans of
operation: (1) the local agent uses her home and invites people to see the
line; (2) the agent travels in a special automobile, hung full of garments,
visiting prospects door to door; (3) the agent stages a show or "tea" at
a hotel and sends out personal invitations to visit the show; (4) the agent
rents a vacant store for a period of a week or so, and invites people by
phone, advertising and by mail; (5) the agent encourages other women
to use their homes for a "party" at which dresses are "modeled"; the local
agent giving a dress free to the "hostess" if at least 3 sales are made.
There is a wide variety of concerns, some offering "fashion outfits"
free to agents. Contact such firms as Sun West Fashions, 423 S. First St.,
Phoenix, Ariz.; Bee Line Fashions, 4145 Lawrence Ave., Chicago 30, Ill.;
Progress Textilecraft, 230 5th Ave., New York, N. Y.; Richard Manning
& Co., 2530 Guardian Bldg., Detroit 26, Mich.; Monogram Embroidery
Co., 63 East Adams St., Chicago 4, Ill.; Harford, Cincinnati 2, O.; Fashion
Frocks, Cincinnati 25, O.
XXXII. Place and Manage Vending Machines.
This is a very large
business as there are now many millions of vending machines at work,
increasing at a very rapid rate; vending constantly new types of merchandise,
from chewing gum and peanuts to hot dogs, hot coffee and quarts of
milk. A very large proportion of these vending machines are not sold outright
but placed and tended on premises by local agents, who make the
arrangements, collect the "take", replenish the machines, payoff the
owner or lessee of the premises. Thousands of local agents thus "live" on
the "take" of a "string" of vending machines, which they have placed
with care at strategic locations.
These local agents often then branch out, with other local agents
operating under them. Exciting new vending machines are appearing all
the time. Contact such firms as Superior Distributing Co., 1630 15th St.,
Denver, Colo.; Parkway Machine Corp, 715 Ensor St., Baltimore 2, Md.;
Continental, Box 1361A, Milwaukee 1, Wis.; Rake, 609 S. Spring
Garden St., Phila 23, Pa. (for nut, candy, gum vending machines).
XXXIII. Sell Corn-Popping Outfits.
Popcorn is superbly salable today, as
is proved by its popularity in moving picture theatres. It's a business,
and an outfit can be sold to those who want to set themselves up in the
business. Agents hunt out such prospects, tell him what he can hope to
make in profit, and themselves profit by the sale not only to individuals,
but retailers, filling stations, theatres, candy, drug, stationary stores,
taverns, etc. Contact such firms as Excel Mfg. Corp., Muncie, Ind.; Concession
Supply Co., 3916 Secor St., Toledo, O.
XXXIV. Sell Toys.
America has blossomed out into the greatest makers of
toys in the world; a far wider range of them is now made here than ever
was imported from abroad. Especially, mechanical toys and craft sets have
been developed phenomenally. Today parents are very generous about
toy-buying, because the new toys are so educational, and so appealing.
(Even adults like to play with them!). This makes an opportunity for
local agents. Contact such firms as Hadds Mfg. Co., 2215 S. Michigan
Ave., Chicago 16, 111.; Cadillac Toy Co., Bronx, N. Y.; Polo Plastics Co.,
325 E. Chicago St., Milwaukee, Wis.; Ace Toy Mfg. Co., 122 W. 27th
St., N. Y.
XXXV. Sell Toilet Specialties.
Women are enormous buyers of toilet
preparations, and often become attached to one brand. To sell them one
item leads readily to sale of an entire line. Out of pride and vanity they
speak of their choice to others, and the result is very nice business for the
agent who contacts her. This keeps local agent sales of toilet preparations
in the big brackets. Contact such firms as Fuller Products Co., 2700 S.
Wabash, Chicago 16, 111.; Becker-Coulter, Inc., 133 N. Main St., Wilkes-Barre,
Pa.; Exclusive Import Co., 1139 S. Wabash Ave., Chicago 5, 111.;
Goodier Company, 400 N. Bishop Ave., Dallas, Texas; Mme. Rubinoff,
P. M. 4, St. Louis 5, Mo.
XXXVI. Sell Fireworks.
Yes, it's quite a business! It's seasonal, of course,
but it pays off as a side line, and its use at other times than July 4th is
increasing. Contact Acme Fireworks, P. O. B. 26, River Grove, Ill.
XXXVII. Sell Jewelry.
Was there ever a woman who wasn't willing
to take time out to look at jewelry? So, naturally, any peddler on the
street can usually get some attention; while a responsible local agent with
a good assortment is often able to sell her quite a bill of costume jewelry
in particular. There are plenty of suppliers. Contact such firms as Charmeuse
Creations, Clifton Heights, Pa.; Giftcrafts, Box 4550, P. M., Coral
Gables, Fla.; Jara Gem Corp., 489 5th Ave., New York, N. Y.; Cortes
Jewelry Co., 276 Franklin St., Buffalo, N. Y.; Pickcraft, Attleboro, Mass.;
Pilot Plastics, 67 Fulton St., New York, N. Y.; A. V. Cutt Co., 270 5th
Ave., New York 10, N. Y. Diamonite, 1404 Mitchell St., Oakland 2,
Calif.; House of Blaire, 2075 E. 14th St., Cleveland 15, O.; Gem Craft,
18135 E. 13th St., Cleveland, O.
XXXVIII. Sell Vitamins.
Everybody nowadays seems to be talking vitamins,
especially the "multiple" ones, to compensate for the inevitable
dietary deficiencies of our modern hurried life. There are now some
excellent ones, and the demand is pretty general. Makes an easy, light
article of merchandise to sell, and as it is good for young and old, it is
impossible to run into anyone not a prospect, and sell for the whole family.
Contact Vitmora Company, 209 South Adams St., Glendale, Calif.
XXXIX. Sell Tools to Mechanics and Householders.
To an astonishing
extent today, tools are hobbies, as well as mechanics' necessities. Mr. Man,
when he gets his own home, likes to make over a corner in the basement
into a hobby shop, or just plain workshop. Even the women are taking it
up (there are classes for women on home repairs and mechanics). And, of
course, it is notorious that mechanics love their tools and often own
several full sets of them. Furthermore, the new electric power tools are
positively fascinating. (Even the 5¢ and 10¢ stores now sell tools).
Result: a big direct-selling market possibility. Tales of salesmen
making $200.00 a week have been told; one earned $54.00 the first hour
he was selling saws.
Contact such firms as James R. Barnet Co., Direct Sales Div., Phila.,
Penna.; Saw Corp., Box 188, Wellessy Hills, Mass.; Arta Aluminum Foundry
& Mfg. Co., 16 E. Madison St., St. Charles, Mo.
XXXX. Sell Tobacco Pipes, Leather Belts, Name-on-rugs, Special Baby
Chairs, Bronzed Baby Shoes, Electric Odor Destroyers, etc.
These are all
appealing specialties. Some of the new type smoking pipes, unavailable
locally, are fast sellers. So are tooled leather belts, rugs with your name
or initial on them, and other unique items that are rarely sold in stores.
They give the owners a chance to brag and show off something nobody
else has! The baby strollers and chairs of unique design also do this. So
do the other items. Contact Sep-ra-bol Pipe Co., P. O. Box 1130, Houston,
Texas; Stroll-o-Chair Corp., 1 Jumel Place, New York 32, N. Y.; Gordon
R. Cedarleaf, 503 Palm Ave., Rockford, Ill.; American Mills, Indianapolis
7, Ind.; Rid-All Corp., John St., Hoosick Falls, N. Y.; Alice Ames,
Inc., Boston 36, Mass.; Senti-Metal Co., 27 E. Capital St., Columbus, O.
XXXXI. Sell Bibles.
Yes! The Bible is now, as always, the best seller
among books. Practically everybody wants a Bible in the house; surprising
how many are ready to buy it—you don't have to "sell" it. Especially a
nice flexible cover edition that appeals. Contact Barret Distributors, 6314
Denton Drive, Dallas, Texas; Religious Educators' Association, 311
Church St., Nashville, Tenn.
XXXXII. Go Into Mail Order Selling.
There is no neater business on
earth. You get your orders and checks by mail, and don't have to hire
salesmen, office or other rigamarole. You can conduct your business at
home, and even the packing, shipping, circularizing can be hired. A cripple
or an invalid or old man or woman can operate it. There are thousands of
items that can be sold by mail, from bobby pins to trailers.
But don't think that it doesn't call for head work! It does! It's all
analysis, thinking, testing, experimenting. You can learn how to operate:
a mail order business. Contact L. W. Survey, 7070 M. Clark St., Chicago
26, Ill.; Read the book "Masters of Advertising Copy". Business Bourse,
80 W. 40th St., New York, N. Y.; also contact Mellinger Co., 1717 Westwood,
Los Angeles 24, Calif.; also read book How to Win Success in
Mail Order Business, Arco Pub. Co., 480 Lexington Ave., New York,
N. Y.
XXXXIII. Sell Odd (Counter Card) Merchandise to Dealers.
Retail stores
love a simple, fast-selling, item which takes up little space, calls for small
investment, and is all ready set up for display (mounted on a counter
card). There is now a wide variety of items of this kind, and a few
concerns make a specialty of them, selling through local agents, who in
turn sell to every kind of local stores. Contact Lee Products Co., 437
Whitehall St., Atlanta, Ga.
XXXXIV. Sell Special Work Gloves, Price Tags, etc.
Remarkable how
a simple, small item can sometimes be rolled up into profitable sales. Take
work gloves which have a special value and appeal. Factories and workshops,
repair shops, garages, contractors, builders, mechanics and scores
of other places have need for them—often in quantity. One can say
almost the same thing of price tags. Contact Endlaco Inc., Cedarburg, Wis.;
Chicago Price Tag Mfg. Co., 3915 W. Chicago Ave., Chicago 51, Ill.
XXXXV. Sell Chlorophyl Tooth Paste.
You would think you couldn't compete
with retail stores on this item, but you don't know the magic that
the word "chlorophyl" has developed. You can sell a family jumbo size,
at a modest price, and it clicks with housewives. One salesman claims he
made a thousand dollars in a month. Contact Wrigley Sales Corp., 41
Union Square, New York, N. Y.
XXXXVI. Sell Window Cleaning Tools, Plastics, Hooked Rugs, etc. to
Housewives.
Women are not only proud of their homes, but always ready
to be interested in something novel, labor-saving, pretty. The hard work
of window-cleaning helps sell a good swift cleaner; the economy, ease of
cleaning sells plastic fabrics for curtains, table cloths, baby needs. Even
bedspreads and raincoats make good sales for plastics. Teach housewives
how to make—and sell—hooked rugs, and they are interested. Contact
Haldane-Blake, Inc., 1426 W. 3rd St., Cleveland, O. (for window cleaner);
Penny-Wise Co., St. Louis 4, Mo. (for plastics and "party plan for
selling it); Wilson Bros. Springfield, Mo. (for hooked rug material).
XXXXVII. Sell Magazine Subscriptions.
This is a long-tried and ever-profitable
way to earn it; it has sent many a boy or girl through college!
America is a magazine-reading country; practically everybody reads one
or two magazines. Your job is to show them the economy of subscription
as against news-stand buying—a very substantial saving. Contact Curtis
Circulation Dept., Curtis Bldg., Phila., Pa.; Good Housekeeping, Dept. 153,
57th St. and 8th Ave., N. Y.; Crowell Pub. Co., 640 5th Ave., New York,
N. Y.; Lifetime Living, 27 E. 39th St., New York, N. Y.; Readers'
Digest, Pleasantville, N. Y.
XXXXVIII. Sell Dairy Frozen "Ice Cream."
This is growing "like
house-afire"—a plan for you to go into a business of your own with little capital.
A machine turns out the very tasty stuff (in many flavors) and everybody
loves it; you can scarcely tell it from real ice cream. Entire chains of
roadside stands for its sale have spread around the country, under local
franchises from central companies. For the machine direct, contact General
Equipment Sales, Inc., 902 S. West St., Indianapolis, Ind. For local
franchise, contact such firms as Carvel Dari-Freeze Stores, Inc., 80 Wood,
worth Ave., Yonkers, N. Y.; Tastee-Freez, 2516 Montrose Ave., Chicago
18, Ill.
XLIX. Operate your own Dress Shop.
This doesn't mean rent a store and
take a lease or buy a lot of dresses on "spec". It means, let a company
supply you and help you operate a "dress-shop" in your own home, or
better. You use energetic methods to get women to see your stock of
dresses, and sell before you pay for them. Issue invitations for a "modeling"
and make it a social occasion. Contact such firms as: Fashion Frocks,
3319 Colerain Ave., Cincinnati, O.; Harford Frocks, Cincinnati 25, O.;
Maisonette Frocks, Anderson, Ind.; Modern Manner, 260 P. W. 5th Ave.,
New York, N. Y.
L. Make Money with a Camera.
There are a number of things you can
do if you have a good camera and know how to take good pictures. You
can do "candid camera" shots of prominent people in local restaurants,
night clubs, social and organization affairs; also large group pictures. You
can be a "news camera "—alertly taking pictures of events of every
kind at the time they happen (even hold-ups, accidents, etc.) and selling
them to local newspapers. You can visit homes and apartments to take
photographs of children. You can take pictures of merchandise or portraits
of business men at their desks or in front of their stores. You can
even snap people on the street, hand them your card, and ask them if
they wish the photo. You can take photos of unique store fronts, and
store interiors, sales, etc. for sale to trade papers. Contact New York
Institute of Photography, 10 W. 33rd St., N. Y.; buy How to Break Into
Photography, American Photographic Pub. Co., 533 6th Ave., New York,
N. Y.; Photographic Handbook, Fawcett Pub. Co., 67 W. 46th St., New
York, N. Y., (See also Part II, Items 77, 86).