Books:

Discovered! 505
Odd Enterprises

Hidden Dollars

How to Make
Money at Home

Small Business
of Your Own

You Can Own
a Business

With this thought in mind we turn to the second unusual idea. Bob devised it out here in the west and after being discharged from the Navy decided to give it a try. Now you've seen the funny pictures on the wall in the "Bring Up Father" comic strip. You know the kind—where the characters in the pictures seem to walk right out of the frame or reach out of the frame and the like. It's comical and clever too. At least Bob thought so to the extent that he teamed up with an artist (he couldn't draw himself) and together they turned out about 200,000 of the goofy pictures, selling most of them by mail. Pictures that sort of jump out of the frame are an odd novelty—something like the "framed dolls" elsewhere mentioned—and just the sort of thing that the American public have gone wild over time and time again! In making the pictures somewhat like the 3-dimension type, the whole set-up is most realistic. This market is still untapped and open for other promoter-artist partnerships!

SILENT PICTURES
An old theatre in an eastern city has followed out the plan outlined in story #537 and also seems to be meeting up with success! The businessman operating this theater is featuring silent movies, community singing, plus restaurant facilities. Here customers may eat delicious food while they watch the old time films. Such pictures as the Rudolf Valentino films, Charlie Chase and Oliver Hardy pictures, Harold Lloyd comedies, Douglas Fairbanks thrillers and Pearl White serials are most popular with the patrons. A nickelodeon and piano player accompany the pictures on the screen. The audience love to hiss the villain and cheer the hero. A fine time is had by everyone and the digestion must surely be improved. Some of the pictures enjoy the benefit of a running commentary by a witty waiter. As the pictures are all silent this "human sound track" is amusing. There are singing waiters too and no admission or cover charge is asked. Such an entertainment business is rare. A money-maker, in our opinion, that should be tried out in other communities.

PIN-UP PEN PALS
Supplementing #513, we offer further information about the "South America Correspondence Club." Seems like a Texas chap has gone ahead and tried the idea out and it appears to us that he has met with some success on a small scale. However, there is still a lot of room left for same big-scale operators and a number of beginners. This operator lists charming girls from the Argentine, from romantic Rio de Janairo in Brazil, from Caracas, Venezuela, from quaint old Mexico, from Colombia, Panama, Central America, Cuba, Puerto Rico and other Latin American countries. All of the girls listed speak and write both English and Spanish. The fact that it is the custom in all of these countries for the bride to bring her husband a substantial dowry in cash or property makes the prospect of romance quite attractive for some of the males. This Texas service offers a list of 100 unmarried Latin American ladies for two dollars. A typical listing reads: "Senorita Cecilia Montenegro Bottaro, of Caracas, Venezuela, 5'4", 126 lbs., blond hair, blue eyes. Says 'Caracas is a nice city up in the mountains where it is cool the year around.' Wants to meet an American around 35 or 40 years of age. She is 29." Fast airmail service now makes it possible for one to receive a reply from any of the above mentioned countries in a few days. Airmail rates to Mexico, the Canal Zone and Puerto Rico is only 5¢ per half ounce. South America and Central America is only 10¢ and Cuba 8¢. By the use of thin paper, letters or circulars will go under the half ounce rate, or one ounce for more elaborate literature set-ups. Yearly membership rates, or outright sale of lists can be tested to see which is the most profitable.

Here is a last minute scoop! One mail-order operator has just started a "Pin-Up Pen Pals" service. This is really a marvelous plan—take it from us—and we've seen thousands! It's different! Worked on the order of a regular Correspondence Club, this operator includes Pin-Up Photos of his girl members. In other words, he sells a set of 7 Pin-Up Photos for $1.00 and includes the name and address of each girl! The Photos are more than just snapshots but are really alluring pin-up pictures and yet non-professional. Just attractive girls and who will correspond with other members of this operator's mail-order Club. Here is a plan that could be worked on a big-time scale! Look into this!

MONEY-MAKING STICKER
There are many ways of operating a subscription agency. The method of using boy scouts was one way and a very novel and successful way too. (see #406). However, we think we've run across another equally novel way of building up such an agency. Here's the plan: Young women are employed to make a "survey"—get that—"survey." No selling or canvassing in this deal. The women are instructed to tell the folks they are to call on that their visit is nothing but a survey—a survey on who subscribes to magazines and who does not—and the names of the magazines. Nothing else. Naturally when this is made clear these women callers shouldn't have too much trouble and the work should turn out to be most interesting and pleasant for each interviewer. The data they will collect on this survey will be valuable to the agency enterprise because it will tell the operator just who—in his district—subscribes to magazines and when the subscriptions will run out. How will he know this? The women taking down the information will be instructed to get this information from the address label of each magazine the subscriber brings out for her to check. All of the necessary information is to be found on this little address sticker affixed to every magazine. It will tell the caller when the subscription runs out among other things. When the agency operator comes into possession of such interesting data he will be in a position to contact each subscriber just before the expiration date (by phone) end secure a renewal of the same subscription. Only this time he will get credit for the subscription and the resulting commission. By stressing the fact that the subscriber will not want to take the chance of missing an issue when the subscription runs out, many will let this new agency take on the job of renewing the subscription, especially if they are told that it will not be necessary to put up any remittance but that remittance can be paid at a later date when an invoice will be mailed to them. Clever idea, eh what? Looks like it would build a beginning agency up.

FUNNY SIGNS
We made another later check-up on the "personality" store described in story #229 and find that added improvements have been made. Here are a few extra notes on this novel country store. At the start the store was small and located in just about the most isolated spot one could imagine. Now—7 years later—they've built a bigger and more modern store across the highway from the original store, have erected a drive-in Cafe and a fine service station. They're still using those comic home-made signs. More and more people are driving out to this remote spot near the mountains and desert to chuckle at these unorthodox signs which are plastered all over the front of both stores. His "funny signs" often attract some 2,000 Sunday customers. The country store atmosphere also helps to lure the folks inside of the stores and there you'll find a "different" selection of merchandise that you are not apt to find elsewhere. His stock usually includes the old fashioned things you'd expect to find in an old time country store and right along side it you also find the most modern piece of merchandise being offered today. The first sign this imaginative chap created read as follows: "Not A Cough In A Carload. They must have sent us the wrong car." This show card was the start of a stream of similar humorous home-made signs made up from magazine pictures, pin-ups and other clipped illustrations that fit in with his hand lettered headlines. Yet these signs actually helped to pyramid his meager capital of $1,000 into a gross business of nearly $150,000 per year. "Personality" really paid off on this deal! Most of the signs are liberally illustrated with pasted-in clippings of attractive sparsely clad gals—the pin-up type—all clipped from magazines. However, this is not always the case. Take for instance the jawbone (looks like a steer's) that is nailed to the wall of the store. It certainly isn't a clipping. It's real and the sign underneath reads: "It's to remind us to remind you that we sell tooth brushes, tooth pastes and tooth powder."

Another sign reads "Sorry…No Stockings…but plenty of hose… 25 feet $2.50." This sign had a couple of clippings pasted in—one showing a pin-up beauty putting on a pair of stockings and the other shows a coil of ordinary garden hose.

Still another sign depends on 5 separate clippings of the pin-up type to get attention. The headlines on this home-made sign read "Remember Mother. Mother's Day Sunday May 13th. (this latter line has a line drawn through it). Every Day Can Be Mother's Day. (this lettered on the margin or the sign)." Mighty attractive "Mothers" and the sign probably gets a lot of attention!

No doubt about it—these signs have to be seen in order to be appreciated and they certainly put the prospective customer in a happy frame of mind.

Here are a few more excerpts taken from some of these signs. "Does your Bath ROOM Need Papering? We Sell Toilet Paper. (this one bears a clipping of the head and uncovered shoulders of a pin-up girl). "If you Can't Get It Here We Recommend That You Try Montgomery Ward Co. We Try To Be Fair to Our Competitors." "These Society Folks (some clippings of some obvious society people inserted here) say that this store's prices are no higher than Palm Springs or Palm Beach." "Of Course We Sell Bath Towels. By The Brisk Use Of A Bath Towel You Get Exercise For The Skin They Love To Clutch." (followed by a nude pin-up gal with a towel wrapped around her). "Cecil DeMille And Glamour Girls May Use Lux Soap But Sue Glutz Says My Skin Seems To Respond Better To Fels Naptha Soap Mixed With Dutch Cleanser." Other signs kid the nationally known products unmercifully! One can always find an appropriate clipping from some magazine to illustrate the various signs. For instance a magazine clipping showing a fellow coughing away was just the illustration needed for the "Not A Cough in a Carload" placard. Perhaps you can think up some similar or better ideas which would inject a little personality into your contemplated business.

JOB SCRAPBOOK
Number #397 or the "Scrapbook Enterprise" might need an up-to-date supplemental idea so here is one. Bob thought up this idea after being released from the service. It seems that before the war he had managed to get a job by using a scrapbook similar to the one mentioned in the first chapter of this book. The scrapbook showed just about everything he had done in his whole lifetime—his complete background. It seemed to make a hit with all of the prospective employers to whom he showed it. He could always get an interview when he sent this book in ahead of his entrance. His idea was simple yet unusual. Why not make up similar scrapbooks for other job seekers? Tests proved that the whole plan would be a success so he went ahead and now he has a large scrapbook service, handling all types of scrapbooks. He believes that everyone is in the market for SOME kind of a scrapbook—that there is an immense need for other similar services!

ALLAH
We are sure you have read the account of the amazing Cafe-Farm in story #528 and found it most interesting and inspiring. Perhaps the following supplemental note will be of added interest and of help in formulating ideas of your own.

Down in the lower part of Southern California out in the desert is located an odd "Garden of Allah" and roadside shop. Here you will find dates and date novelty gifts. Telephone directories of just about every large city in the U.S.A. are on file next to a writing desk. Mailing service is given to any of the gift packages you may wish to send to your friends in the east. A sign in the front of the place advertises that there is an UNUSUAL garden to visit in the rear of the shop. This seems to stop the motorists and a steady strewn of tourists pass through the doors of this unique garden spot every day. The unusual garden has a number of amazing trees…freak trees on which appear branches of oranges, lemons, tangerines, grape fruit, temple oranges, chinese lemons, kumquats, limes and hawaiian citrus fruit—all on the one and same tree. Each branch was grafted onto the tree over a period of years, we suppose. It's an unusual sight, to say the least! Of course there are a large number of date palm trees, loaded with dates and there is a banana tree. Many rare types of citrus fruits are added to the strange garden. An imported Arab Tent makes the scene all the more picturesque. The tourists can't get over the many novel sights to be seen here! There were other "date roadside shops" along the road, but none offered this tour of an unusual garden, this "extra" bit of novelty. And none of them had as many folks stopping and becoming customers. We know because we stopped at ALL of them in that particular district!

WINDOW EXIT
The "Cook It Yourself" idea has worked for another fellow down in Connecticut. Here a veteran by the name of John, with the help of his brother, started such a Cafe in a BARN. The place was roughly equipped with packing case "chairs" and "counters" and tables. Even telephone poles, sawed off into short lengths, served as stools. The interior has a coat of varnish and nothing else. No paint. An old-fashioned pot-bellied stove adds to the rustic atmosphere. There are charcoal grills in a massive rugged fireplace. Here you may grill whatever you take out of their iceboxes. You use John's crockery, his aprons, his fuel, tools and his advice, if you'll take it. The brothers will cook the meal for you, if you want it that way. Some 4,000 customers have jammed the place in one week. In fact it has reached the point where they have to lock the doors on a Sunday after the place is bulging—and the departing customers have to go out through the windows! It is said that Jean Arthur, the movie star, used this unusual means of exit one Sunday. They've even tried charging terrific prices in order to scare some of the customers away, but the press of customers still continues. Well, we told you so! (wonder if John got the idea from our book?).

WE REMEMBER
We could say the same thing about the many "Remembering" services that are springing up all over the country. Someone must have spread the news about our "Remembering" story appearing in the first edition and second edition (see #58 and #127). A group of ex-G.I.'s in a midwestern city have started a similar service. They hand out cards to prospects that bear the statement "We remember so you can forget." So far they've been able to secure 20,000 subscribers from their particular district. They have a working arrangement with many shops. These stores ask their customers to till out cards listing names, addresses and the birthdays and anniversaries of themselves and their friends. If you subscribe to this service they'll not only send out suitable cards but also gifts, guaranteed to reach the designated one on the proper date. The idea can also be worked by the average little retail neighborhood store.

A small town store in New York State offers such a service. They will even wrap up anything you bring in or buy from them. This man and wife partnership operate a tiny stationery and novelty shop. They have a stock of greeting cards and you can leave a list of dates with them and they'll drop you a card a day or so before the occasion, reminding you to drop by and send out an appropriate greeting card. This man and wife have learned that it pays to offer services, over and above handing-out-items and ringing-the-cash-register.

For example, in a Florida town there is another little store that has a mimeograph machine in the rear of the shop. Customers may have free use of the machine and you may be sure there are many pieces of "neighborhood" literature turned out weekly. The Women's Club turns out their notices on the duplicator, a hiking society makes duplicate monthly bulletins and many other individuals and clubs use the machine for non-profit and civic needs. This store sells the usual line of stationery, cigars, cards, candy, magazines, etc. You can bet that all of the above mentioned individuals, etc., satisfy their buying needs too in this little store.

A small Pennsylvania Lending Library offers their customers the chance to REVIEW each new book received. Two opposing reviews are obtained. These are duplicated and sent out to all the lending library customers. All of the customers scramble each time to see who gets the chance to review the book. This shopkeeper has one of the busiest lending libraries you could ask for! And it helps his sales for greeting cards and many other sidelines. He recently put in a special writing counter and since then his greeting card sales have doubled. A sign tells his customers that he'll see to it that the cards get mailed. Another storekeeper in Iowa buys up large quantities of blank scrapbooks and sells them AT COST to his customers. He makes his money on the later sales of picture tabs, paste, film, scissors, labels, etc. Yes, giving a lot of extra service is one way of closing a lot of EXTRA sales!

Getting back to the "Remembering" service, one clever lady earned profits by the operation of a "greeting card remembering service." She mailed her offer to lists of business women, using postcards. She would offer to take care of mailing out greeting cards to the prospect's friends for one year—and—would provide herself with all of the necessary greeting cards. That made her service slightly different from the other "remembering" services. Her service did away with all of the addressing, stamping and sealing work and the time needed to shop for individual cards over a period of a year. She received many renewals for her service at the end of each year.

KITCHEN-GARDENS
That's a catchy title. Every housewife seems to be interested in some sort of kitchen plant. The florist shops, novelty stores and five and tens all carry various types of potted plants that can be hung or displayed in some manner in the kitchen. A "kitchen-garden" is simply a more elaborate form of kitchen potted plant. Built on a miniature scale similar to the larger window boxes and painted in attractive colors with stencil kitchen designs painted thereon, this would sell. Especially if it were filled with radish plants, small miniature tomato plants, lettuce plants, watercress plants, tiny beet plants, sweet pepper plants, etc. And of course a few flowers could be added to one end of the box. Miniature roses or other forms of tiny flowers such as dwarf marigolds and candytuft, would go well. One could even add a sage plant for good measure as the housewife can always use a bit of sage. Or a few other herbs could be added along with a few small green onions or some parsley. And there are the pansies that could be added to some of the boxes. Different assortments could be made up for each box thus giving the customer a wide choice. Most of these plants could be raised on a small plot of ground or in a greenhouse during the winter and then transplanted to the boxes just before they are taken to the stores. We advised our readers to create a new kind of "Western Cactus Garden" (#589) on a miniature scale. Do likewise with this plan. These boxes could be displayed on colored wheelbarrows in front of stores or inside.

Ever heard of Ginseng? It's a medical root that the Chinese people buy and at present prices of $16.50 per pound for the dried root, you can readily see that it must be an unusual plant. There are books on this root and other medicinal roots and we suggest you study them. What we want to point out is that Ginseng can be grown in the above mentioned kitchen-garden, separately or as a part of a variety of plants. Germinated seeds can be purchased at around $3.00 per 1,000 and the unique plant can be grown indoors to a maturity where the roots will be of considerable worth. For instance, a 4 x 4 kitchen-garden box would produce about 2½ pounds of the root which would sell in the New York or Chicago market at $40. The root can be shipped direct to these buyers by freight or express. Even the seeds are worth from $16 to $30 a pound. Seeds develop in three years and the roots are ready in about 6 years. Irregardless of the value the plant is quite "different" from the rest and is sure to attract attention. Folks will marvel at their value, appearance and use.

MIMEOGRAPHED GAZETTE
Refer back to the "Amusement Directory" story (#94) and see if you don't think that the following idea can be worked in addition to the original plan, combining both together into one profitable publishing service. A Mr. Davidson originated this new plan. A few years back he started testing the idea and has been working it ever since, earning up to $50 a week. It is likely that he is even earning higher profits at this particular time. He called his amusement directory "Harry's Amusement Gazette" and distributed it throughout the country sections of New Jersey. It's been a mimeographed directory right from the start and simply lists the entertainment places and what is going on in these spots. We all have certain evenings when we feel like doing something and this little ad medium comes in handy for reference purposes. By typing letters to places of entertainment he was able to get all of the necessary data needed each week. He used his own words when editing the information secured. The literary style was quite ordinary. Anyone could do as well by simply putting things down in a direct, sincere fashion. The layout was similar to a classified directory. Distribution was made in much the same manner as the other directory. Over 100 advertisers buy space in his medium regularly and it has grown from a 15 page directory to a 30 page directory, necessitating the purchase, recently, of a mimeographing machine. Now he'll do his own mimeographing and increase his weekly profits.

RABBIT SPACE
Here are a few notes some of our readers have sent in. (1) The growing of fine grass sod from Kentucky Blue Grass seed and selling it to home owners who want better lawns. According to this nursery man the sod can be rolled up in large rolls, taken out to the job, and then unrolled like a carpet. This odd method of delivery makes a hit with the customer. He gets the order in much the same manner. Brings a small roll of the unusual sod when he calls on the prospect and then unrolls it outside the home before their eyes. Claims that he always made the sale! This grass is quite different from the ordinary sod being sold. (2) Selling cement and sand, mixed together, in small one pound bags, wholesale, to retail paint and hardware stores. They in turn sell it to their customers who find it to be a convenient purchase for small jobs. This is so simple it is almost silly, yet the product sold. Many persons dislike the fuss and mess which goes with the usual cement job. They'd much rather have someone else do all of this mixing on a large scale. This has been worked successfully by an operator in Colorado. It could be worked in many other communities. (3) A fellow living in one of the rural districts in Washington State is running classified ads to the effect that he will rent SPACE for the purpose of raising chickens, turkeys or rabbits. Chicken, rabbit or turkey houses included in the deal. He also offers board and room for those who want same. For some folks this might be a good opportunity and the ads no doubt will payoff for this rural enterprise. (4) This reader has been his own boss for 15 years, buying typewriter and adding machine ribbon in 144 yard rolls at around $2.50 a roll, then rewinding on 10 yard and 7 yard spools. He sells the ribbons at $1.10 and $1.25 but sells only to small towns in his district. A side line or adding machine paper and carbon paper makes his profit large.

SNAPSHOT CALENDAR
Here is a better idea to incorporate into the business plan outlined in story #497. Purchase a quantity of blank picture postcards. The kind where one whole side is blank and could readily take a photo reproduction and the opposite side is divided into two sections, one for the address and the other for the message. Secure a supply of blank calendars where a space is provided above the pad for the affixing of a photograph. Use the same practice from there on as that outlined in the original story. Print copies of all the snaps taken on postcards and make up a set of four postcards, each with a picture of the individual house taken. Also reproduce one of the photos on one calendar. Package each set in a large envelope. When you call on the homes show the housewife the set of cards and the calendar bearing the picture of HER home. Offer the set for $1 or more. Nine times out of ten you should make the sale. Perhaps you can occasionally make a quantity sale of say 100 cards for $5.00. If the enterprise tests out successfully, purchase a photo printing or reproducing machine to use on these bulk orders.

WARM BEER
"Speaking the Truth"—you've seen that headline somewhere else in this book. In fact number 229 bore that heading. Here's an added supplemental note. Not so far from Los Angeles there is a roadside spot called the "Hangman's Tree." Big neon signs bear the words "Lousy Food and Warm Beer"…recognize the similarity to the advertising used in the original story? Reverse advertising evidently pays off as it certainly gets plenty of attention!

COLORED YOLKS
Double Yolk eggs were just the thing one chicken and egg dealer needed in order to give his service a bit of showmanship. Walter has induced his chickens to lay eggs with colored yolks! This was accomplished by feeding them with non-poisonous rations dyed in those colors desired. At Easter time such unique eggs were most popular with the folks in and around the nearby Nebraska town. And at Xmas you can bet that the novel red and green yolks were popular with the kids—and the grownups too! It seems that the special dyed food fed these chickens was quite able to transform an ordinary yolk into a yolk of the same unnatural hue. Walter can see no reason why other poultrymen so inclined can't use this form of advertising. Whether the folks buy them or not, it is a form of showmanship that will get this poultryman's place REMEMBERED when the time comes to buy some NORMAL eggs!

30,000 RINGS
30,000 calls a day! That's the number of times one easterner answers the phone each day. Fit such a service in with story #246 and one should have a big time telephone service. This 35 year old chap gives out information about any show or movie playing; the time it starts, etc., to anyone calling in to his home office. Any good size community could use a telephone service covering the above idea along with other telephone ideas.

HOSPITAL RADIOS
Talking about "Radio Insurance" (see #278), Why not organize a similar service for the tailoring or cleaning business (or other service enterprises)? One could offer tailoring or cleaning service on a flat monthly rate. Radios bring to mind the possibility in renting sets, particularly the rental of radio sets to hospital patients. This idea would be an excellent partner to the "Movies for Invalids" (#108) plan.

WORMS, ETC.
Refer back to #380 again if you were interested in the raising of animals, worms, etc. A Texas woman is duplicating the success of the Oregon woman in selling baby skunks at ten bucks apiece. Letters and phone calls have been received by her from every part of the country. There is evidently great interest in this little animal, this new kind of a pet. The Oregon lady's animals are bringing an even higher price, or $30 for a broad stripe skunk, a short stripe, $50, and a split stripe, $75. She traps them in harmless traps and also breeds them. She says that they are fine for ridding the premises of rats.

Speaking of worms, the successes reached in this odd field seem to be endless. We list a few more. Bernice, located in a small town in Ohio, has been raising them for 8 years and sells one million worms per year at around $11,000. She thinks that there is room for many other men and women in this field. She started with only $100 worth and raised them in two 12 x 20 ft. breeding pits in the rear of her house. Wm. started his worm farm in Texas and spent his $100 in capital for 25,000 worms. He sells his stock of worms to farmers who use them to richen the earth, particularly for the raising of garden produce. A good part of his customers are small gardeners. He only cleared around $600 during the first year of operation, but today he is said to be making around $2400 yearly. His worm cartons are shipped to every part of the country. Another Texas operator, working from a small town with a population of only 3,000 claims he has the largest worm ranch in the country. He has a couple of partners and they say that they've sold up to 250,000 worms in a day! That is a lot of worms for one day, but it is said that a mother worm can have up to 9,600 little ones each year, so get out the scratch pad and do a little figuring.

Another "farm" operated by a woman is located in Colorado, and her customers are not only located in every state, but also in many foreign countries. She also claims that her "farm" is the largest in the world, even though it is only a dug up vacant lot with a lot of little piles of leaves scattered around. She sells to hatchery owners, anglers, gardeners and colleges. She's also had time to raise nine children. Her starting capital was only $10 for which she got 500 egg capsules and 100 breeders. That $10 investment has really paid off!

Getting back to the skunk. Another small animal with a defense mechanism is the porcupine. One imaginative fellow in Mass. managed to secure several barrels of the porcupine's quills. They only cost him $2 a barrel. He attached one quill to the top of a small card on which had been printed the picture of a porcupine. These words were also printed thereon: "The porcupine is the best protected animal in the woods; if he came to the city and saw so many people without accident insurance protection, he would laugh himself to death." How many of these cards do you think he sold? 250,000 of them! An accident insurance company took the whole quarter of a million novelties in one purchase. Can you think of a similar million dollar idea?

DOLLARS IN WASTE
A small town doesn't offer much opportunity—at least some folks believe this. But one chap in a small Florida town didn't believe it. He kept his eyes open. He knew that the number of waste products that are lying around waiting to be used are just too numerous to count. With that thought in mind he finally one day came across a number of shallow ponds in which were some infusorial earth, or the bony parts of tiny water organisms. By firing this matter it turned into a white powder, a powder that seems to be able to control the moisture content of things. So he put a little cone of it in the top part of a specially devised salt shaker. This stopped the salt from getting sticky and lumpy in the moist wet weather periods of the year. He didn't sell these novel shakers by the thousand—no, they went by the hundred thousand! Remember, please, what we have said about "waste" products from time to time throughout this book. It may mean a small fortune to some reader.

While we are on the subject of salt, why not mention the possibilities of coloring salt? One chap has already experimented with this idea and has come up with a colored or tinted salt. The process involves the use of harmless chemicals and the food value and taste is not impaired. Any color desired can be obtained. Red, blue, green and orange seem to be the most effective. The idea is so different that it might go over with the public. Worth a test, anyway. These colored salts would be especially convenient on light colored foods, as it is possible to see the amount that is being used. A novelty item that may seem a bit silly, but you never can tell. If you remember back to the "Blue Cornmeal" item (#451) you'll probably see that the addition of odd colors to standard color products can lead to the successful sale of same. For instance take the case of Don, living in one of the Southern states. He's created colored bubbles, soap bubbles. You've seen the regular kind—now they can be colored. He started in his garage about a year ago and netted $250,000. Surprised at his success, to say the least.

He tested the reaction of the public to his bubbles during one 4th of July. He sold every jar of his colored bubble fluid. In fact the kids practically mobbed him for the few jars he had brought along. He had to beat a hasty retreat from the beach, followed by a score of anxious kid prospective-customers. Can you think of some other product where you can add color to it? You might have a fortune awaiting you if you can! Talking about blue cornmeal and the Indian background of this corn, the Indian drum-like containers, etc. remind the writer that there should be a market for the large size indian drums. They can be used as light stools, you know. Some of the Indians, even today, make a stool, shaped like an hour glass, using rawhide tightly stretched over a framework of desert shrub sticks. With attractive Indian designs painted on these drum-like stools, they should certainly sell well in all novelty shops where tourists might visit. Such stools are most light, yet exceedingly strong.

Blue corn may be a novelty, but even ordinary corn may have a big resale value if handled properly. A California small town operator sells a corn kernel novelty called "Tasty Packs" in small glassine bags. Each sack contained about 50 kernels of parched corn. It is reported that the Iroquois Indians had an attractive corn delicacy that might go over if it were revived and put on the market. They called it "rogue heague" and it was parched and ground to about the size of a "grapenut".

WITHOUT THE STORE
A Navy Veteran in a midwestern state has originated a set-up similar to the "Grocer Without a Store" plan (#60-63). He'll sell to you or for you! This vet operates a "store" with no goods on its shelves. He calls on homes and gets the housewife to list things she would like him to sell for her. Usually he'll came away with several items listed on his "for sale" list.

LOCAL MOTION PICTURES
When you read about the storekeeper using "live" movies in his window to attract window shoppers and customers, you probably thought it a good idea. Heres another tip that might make the idea of use to you too. For many years there have been services called "Advertising News" or the like which sell news pictures to the local merchants. The merchant is usually supplied with a new picture three times weekly on a contract basis. This ad service benefits the merchant because of its power to draw occasional window shoppers. Why not work the "projector" plan described in #106 and rent, or loan out automatic movie projectors to local merchants—or on a state-wide basis, covering many towns. Certainly the local folks will be much more interested in seeing themselves or their neighbors on the screen than the customary news events. Think this over carefully. A good idea here somewhere. Dig it out.

WINGS STATION
In Chapter I we made mention of an enterprise using a transport plane as a promotional stunt. The showmanship paid off for that man and now it seems it is doing likewise for a second chap. Bryan, down Texas way, bought one of the surplus War planes—one of the BIG Conestogas, and now has himself a busy filling station. His customers drive in under the wings and fill up with gas from the usual pumps and they get a chance to look the unusual service station over. Pays off, this showmanship!

SHOE FARM
We thought of #248 (Shoe Repair Delivery) when we ran across this data. According to the information we have on hand it appears that there are several successful shoe repair shops being operated on farms, of all places! These shops get their business from the surrounding farms, picking up the shoes and later delivering them to each farm. This is a most unusual set-up and proves our point that the plan can be worked in the towns and cities too! A Connecticut mail-order dealer is operating a nice little parcel post shoe rebuilding service at a flat rate of $3.60, postpaid, while a New Hampshire mail-order man is doing the same with laundry. However, he caters to those folks having FINE pieces which they hesitate to send to the ordinary shops. A woman in Kentucky does dyeing work, handling only fine curtains and clothes. She has mastered the art of high quality dyeing and her mail-order customers are to be found in every state. There are probably certain mail order services that YOU could offer to the 48 states!

STORE SHOTS
The success attained by the originator of the idea in story #497 has been repeated by another man. He took some 182 shots and sold 158 on his first test. No sales talk was necessary. He enlarged all of his shots and mounted them on an 8 x 10 mount for $1.50 each. In practically every case the store keeper would have refused to have his place photographed. That finished enlargement of his "pride and joy"—his own business—put right before his eyes—was all that was necessary!

BARN CLUB
The Grocery Barn in tale #104 gave us the idea that barns might be used in other businesses so we investigated and sure enough, here is another odd barn enterprise. Two couples, in talking over things in general, came to the conclusion that there was a real need for certain recreation clubs, something in which the whole family could partake. They picked out an ideal location near several small cities. A farm in that district was leased and they proceeded to turn the whole place into something really fine, particularly the barn. A young farmer put in some crops and took care of this end of the business. Most of the stuff raised went to the guest's table, the surplus was sold to the guests to take home. One of the couples took care of the cooking, food, etc. The other couple handles the recreation duties. Letters were sent to lists of prospects explaining the many fine points of this new club. The letters told about the shuffleboard, the volleyball courts, the wading pool, the dammed up pond, the boats and rafts, the diving boards, the basketball courts, the horseshoe courts, the woodworking shops, the craft shop, the dance floor and game room and the day nursery for the babies. The letter told all of this and more. It explained about the programs that included folk dances and folk songs, the wonderful meals, all about the fresh vegetables and fruits right from the premises and many other advantages. Personal calls were used as a means of following up the letters. Charges per visit were most reasonable and the price of meals was kept as low as possible. Season rates for the whole family were bargains. Plans for the future are many. Here are a few: a room for readers and stocked with magazines and books—one for adults and one for children. Outdoor playground and the equipment that goes with it such as swings, sand boxes, see-saws, eta. An aquarium. Meeting place rooms. Toy room stocked with toys. Indoor and outdoor fireplaces for barbecue roasts. Croquet grounds, a boxing ring, darts, archery range, trap shooting, eta. For the old fellows a room or two for checkers, radio, cribbage and other games. It'll take several years to accomplish everything but it's a happy undertaking for the partner-couples. What community doesn't need something like this where whole families can go for the week-ends? To get out into the country and find a homey place like this awaiting them!

LUCKY SEED
Would like to add an extra note or two about the Panama gentleman who made such a success selling good luck four-leaf clovers (#454). Latest information tells us that in one year he grossed some $40,000 from a harvest of 4,000,000 clovers. His latest quantity order was for one million four leaf clovers and an insurance company bought the whole lot, encasing them in transparent celluloid calendars—to be sent to prospects. James, a chap living in a town on the Hudson in New York state, made around $6,000 a year and a top of $7,000 in one year. He operated his enterprise for four years before quitting for an important position with a large firm. He managed to raise the lucky clovers in his yard, but instead of selling the clovers, sold instead, the seed. This happened some years ago, but the idea still has possibilities if one could secure seeds and conduct careful experiments. It won't be easy, but it is worth the effort. Perhaps you can secure some four leaf clovers from the Panama chap. His name is Charles Daniels, Balboa Heights, Panama Canal. Or you might be able to secure information from the Dept. of Agriculture as to where plants or starting seeds can be obtained.

DESERT PERFUME
The desert with its date trees, cactus, etc. has offered success to a few enterprising people. The desert proved a boon to Iris too. She makes her living from the sale of perfumes and candles made or flavored with sagebrush extracts. She makes everything herself, distilling the perfume oil right from the brush.

CHURCH FOR BIRDS
We've heard about a man who has been selling little white churches. They're really bird houses, if you look closely. Made especially for wrens, some folks have bought as many as 14 of them for their yards. Here is a man who is meeting the good people of the earth, the folk who love our feathered friends, the birds. He's having a great deal of fun serving this special class, doing well, and yet making money at the same time. So many different and unusual types of bird houses to be created give boundless opportunities in this field. George, who tested the "Gourd Nest" plan (#136) reported success. Ads in pet magazines brought enough orders to deplete his initial stock. He claims the birds fight over them to see who takes possession.

TRAILER MOTHER
We thought that the "Hotel Mother" idea described in story #198 was ingenious. Yet here is another plan that is not only ingenious, but downright charming! Perhaps you can combine both ideas together and develop just the type of enterprise you have been looking for—that is—if you care for this kind of work. If not, you can pass along the story to someone else. The second plan worked something like this: A 60 year old lady created the whole thing when she became terribly lonely after the death of her husband. Church work just didn't seem to help—in fact it seemed to make her even more lonely and despondent. So, one day during a conversation with a visitor the idea was born. She would become a sort of homekeeper or housekeeper for other busy folks. But not the common sort of housekeeper. Oh no, this was going to be something quite unusual. Her husband had left her an attractive house trailer and a small annuity. The annuity would supply her with the bare necessities and the trailer would supply the extra income needed. How? The following ad, which she inserted in the local papers, will explain. It read: "When You Go On Your Vacation, Hitch My Trailer to Your Car. Take Me With You. And You Can Enjoy Tasty Meals and a Real Rest From Home Duties. You Will Miss Me When Your Vacation is Over". The first week produced three eager "customers" for her unusual service. Each family was quite willing to cooperate so that they would all enjoy her services at different periods during the summer. Her trailer contained everything needed for her own comfort such as her own bed, shower, kitchen, etc. And of course the kitchen was completely stocked with the right equipment so that she could prepare all of the meals for the family.

She didn't slave away all the day, but learned how to plan her time. She took daily naps and bits of recreation throughout the day. Sandwiched in with her mending, sewing, and washing duties for the family, she had her recreation, her pleasures, such as fishing, boating, sight-seeing, etc. Of course the kids learned to love her, no matter who the family might be, and the parents were delighted with the arrangement. She'd tell them to bring along a tent, and on many occasions it was possible to use this tent for sleeping purposes instead of renting cabins. This saved a lot of money. Her trailer-cooked meals also saved the family a lot more money. Together this total savings more than paid for her wages.

She's been offering this service now for over five years. To say that it is extremely popular with the womenfolks is being most conservative. The average woman doesn't get much of a vacation if she has to look after a big family, cook for them and perform the usual household duties wherever they might go. She needs a rest from such work and she'll get it if the family subscribes to this "trailer" service. This elderly lady has been able to travel from one end of the country to the other, to visit Mexico and Canada. She's been in all of the beautiful National Parks. She's enjoyed all of the gorgeous scenery—the off-the-beaten-track scenery—that one can enjoy when one gets away from the busy resorts and hotels. And—she has a nice bank account to draw on in her old age.

LITTLE MOTHERS
Have you heard of the Little Mothers' & Big Mothers' Laundry? The idea might be changed around somewhat and adapted to other businesses. Anyway, it seems that little girls in one of the Eastern cities can now send out their dolls clothes along with Mother's weekly laundry. Yep—the laundry even furnishes a tiny laundry bag and a special doll laundry slip. The kids can get these doll pieces mighty dirty too, so the service isn't quite as silly as it sounds at first. Strange as the idea may seem, it might be just the "touch" needed to make this particular laundry "different" from its competitors. After all, there is very little that can be done to make one laundry different from another. Evidently the idea accomplished a purpose—it offered a cute appealing extra service and naturally received the advertising value that would go along with such an odd scheme. Anything that makes a hit with the little Mothers will certainly make a hit With their big Mothers. Just this one particular point might make the prospective laundry customer switch her business to this enterprising shop. Should fit in well with the laundry ideas set forth in story #112.

There's a skyline laundry now being operated in Arizona that is most unusual and the delight of housewives in that area. Three ex-army fliers are running the unique delivery, making bi-weekly runs by plane and carrying up to 700 lbs. on each trip. A valuable service to the remote customers scattered throughout this mountainous and desert-like state.

Talking about laundries reminds us of another unusual laundry, only this one is operated by a woman for the purpose of cleaning and polishing silverware. She operates this silverware laundry in her own home and handles a huge quantity of hotel and restaurant tableware. She is reported to have hired two girls to help out, so business must be extremely good!

WASTE ENDS
Getting around to the writer's favorite subject again—waste products. Gunny sacks (#314) may be one waste product that was turned into gold, but it is far from the last that will be discovered in the coming year by observant men and women. One chap is supposed to have found a way of using waste lumber—or short planks which have little value on the lumber market. These were picked up for little or nothing direct from the sawmills. They were cut to a standard size of one foot by one and a half feet and bolted to four inch square posts. Lettering was carved into the plank and then the whole thing stained. A special letter cutting machine called a router, and costing around $100, was used for the lettering process. These signs were then offered to the many parks, estates, farms, towns and institutions throughout the state. The U.S. Forest Service uses much the same type of sign. This is a rugged sign because the planking is usually around 2 inches thick. It isn't easily damaged or destroyed such as the ordinary street and park signs are. Here is a "waste" business that could be operated on a farm or in any rural town.

TRAILER PUFFER
Trailers will be used in more and more unusual enterprises in the coming years. Take the "Trailer Juicers" for example (#358). An extremely clever idea and one that brought about much favorable comment on the part of our readers. Here is another similar trailer business that is just about as odd and although it hasn't made as much money for the originator as the "juicer" plan did, it might still do just that in the future, if handled rightly. It seems that an immigrant to Canada bought a farm. It was there that he got the idea of trying to puff his own wheat right at the farm. Investing about $1,000 in a trailer and a puffing machine, he started to turn out an immense quantity of puffed wheat. All in all he puffed some 100 bushels of wheat from his own acreage and over 4,000 bushels of that purchased from neighboring farms. There is a great deal of profit in puffed wheat, although you'd never know it by the terrific prices being asked by the cereal monopoly. Wheat puffs up to ten to twelve times its normal size and it doesn't take much wheat to fill up one of the well advertised brand boxes. This enterprising individual sold the puffed wheat for around 25¢ a bushel retail or 18¢ wholesale. Yes, he was actually underselling all of the cereal corporations, selling it for a small fraction of the regularly asked for price!

Another similar success has been recorded by another individual. He's puffed wheat and rice, put it up in bags and labeled it, then sold it through nearby small town retailers. His equipment only cost between $250 and $300. Speaking of odd cereal deals, did you know that a small outfit in Kansas is canning cooked cereal? While a small town operator in Michigan is selling wheat germs by the package direct to the consumer. He buys the wheat germs directly from the flour mills and from what he seems to indicate, there is room for many other operators throughout this big country of ours.

MOCCASINS
If the operator of the "Indian Bonnet" (#92) enterprise had included moccasins with his bonnets, his profit would have no doubt been doubled. Anyway, it's a tip for anyone considering such a business. Up in the state of Maine in a small town (population 3,000) a fellow makes moccasins and sells them by mail. Most of his manufacturing is taken over by "home workers" throughout the state. Rumor has it that just about everyone in that neck of the woods who has a sewing machine turns out moccasins for this operator. It's a novel way of manufacturing and it surely cuts down on the overhead tool

Another handicraft business is being operated by Ida, working from a very small town in So. Dakota. She earns her keep by producing those wonderful Mexican feather pictures we made mention of in story #164. Guess she is just about the only person making the creations outside of Mexico. The State Legislature is reported to have given her permission to use feathers taken from the pheasant.

GREENBACK WALLPAPER
Maybe you wondered about that Cafe with the "greenbacks" clinging to the ceiling. Perhaps you wondered if it really would work for other enterprises. Well, it seems to be working for another Cafe. Only this chap is using the imprints of his beautiful customers' lips and planting them right up on the ceiling! This Cafe has a bag full of tricks and a sense of humor too. The proprietor loves to mix in such "rare" items as "Broiled Minah Bird, $7,642" etc. with the rest of the more conservative parts of the printed menu. It's all a gag, of course, and makes a hit with the customers. A last minute report tells us that the "greenback" customers are now plastering their calling cards (besides dollar bills) on the walls too, hoping they'll bring good luck!

FREE PASSES
#208 is one of the best money-making stories in the book, in our opinion, and it deserves a little supplemental information. The idea can be worked in ways other than those described in story #208. Since writing the original material, we've learned that it has been operated successfully in a slightly different manner. This plan calls for the cooperation of the local town's newspaper office. A large quarter page ad is run in the newspaper. The ad would list all of the offers, so that each offer would be a coupon to itself. At the head of the ad, offer each reader a set of the coupons for 50¢ (or $1.00) if he will bring the advertisement to the newspaper office and have it stamped to make it valid. Only one type of business is solicited in this plan; that is, one radio man, one shoe man etc. In this way you can approach the business man who seems to be tops in each field and if he knows that if he subscribes to your service his competitors won't have a chance to do so, he will more than likely desire a listing. It isn't necessary to give away the merchandise in every instance. Same stores, such as grocery stores, may want to make a special offer on their coupon to the effect that there will be a deduction of $1 on each purchase of $10 worth of groceries. Some merchants may like this plan better than the coupon book plan because they have more confidence in newspaper advertising. Refer back to #208 and compare both plans. Test both.

One of our readers recently sent us an interesting advertising plan. It would be quite feasible to work this plan and the #208 plan at the same time. According to our correspondent, this advertising enterprise is a tried and proven success and has been operated by a few operators in the rural districts of one Eastern state. The advertising medium used took the shape of a mimeographed pamphlet, 8½ x 11, printed on a cheap newsprint stock. The enterprise was operated in the homes of the operators. No local news or anything other than straight local advertising was made a part of this pamphlet and it was circulated free to the public. Space sold for around $4 a quarter page. As an incentive to the readers, free movie passes are hidden in the advertising. For example, you may be reading an ad "todays special is the sensational offer, FREE PASS TO G.W. HAYLINGS sugar at 5¢ a lb." This idea is the selling point to the merchants as the readers have to read every bit of reading material—or advertising—in order to find their names. To start out, names are secured from the local telephone directory. However, other name selecting methods can be used. Friends and neighbors could send in their names or the names of their acquaintances. The ads should stress the fact that free passes are to appear as a regular feature in each issue and that names will appear several times, in some cases, over a period of time. This will keep up the interest so that the reader will still continue to read the advertising columns year after year. The free passes are secured from the local theatre. The theatre in turn receives advertising space each week in payment for the tickets. And of course if the theatre realized that it were receiving free advertising over and above what it received from the ad space, it would be glad to offer an additional amount of free passes. The advertising from such a pamphlet is said to be worth its weight in gold. Most of these pamphlets are called "Pennysavers". We are told by this reader that he has made as much as $100 a week (in normal times) and that others have grossed as high as $200 weekly during the holiday season (in normal times). He estimates that the average profit would be from $60 to $80 per week and says that he has known some of the pennysaver operators and that they have been in business for years, and are still enjoying large profits. We've discussed this idea with our friends, and our reader-friend says he also discussed this idea with many of his soldier buddies while he was in service. No one seemed to have heard of this type of business, in either case. No doubt such an enterprise is not being operated in your particular locality!

ALASKAN RIDE
Up in one of the western mountains, during the snow season, one fellow does a good business hauling folks around the Alaskan way. He has a team of Alaskan huskies and a large sled to go with them. Probably even more fun for those taking the rides than that experienced by the sleigh riders—mentioned in story #36.

TALKING CAKE
Some time ago Clyde, a baker in New York State, began making "cartoon" cakes, a novelty suggested by a sick child's request for a Mickey Mouse on a cake. This gradually led to his putting little music boxes in the bottom of each birthday cake. When the cake was cut the music box would automatically start playing chimes—usually "Happy Birthday To You." In less than a year Clyde sold over 3,000 of the unusual birthday cakes. He's had orders from India, South America, Africa, etc. and has used air express routes reaching just about every country. He's said to be working on a "talking cake" at this time in which the donor will have an opportunity to wish the recipient a happy birthday, having his own voice recorded for the cake! With millions and millions of birthdays falling due year in and year out, such an idea has immense possibilities, especially if it were worked on a large mail-order scale, something like that suggested in #579.

SET THE PRICE
Two brothers in the state of Washington asked their customers to set the price for the Cafe's dinners. At that time this "set" price averaged $1.40 per meal and brought in a load of business. The dinner was actually a $1.25 value. O.P.A. would possibly have set it even lower or around 85¢. Here is additional proof that this sort of plan will work and that it continues to work for others willing to test out the idea. This same plan worked for a lifetime for the grocery enterprise described in story #655.

MINIATURE MILLINERY
A young woman I've heard of, who is confined to her house a great deal, has developed a "Doll's Millinery Shop" in her home. In her front window she has a display of two or three very stylish models on tiny hat trees. The little girls of the neighborhood, and their friends from a distance, bring their dolls for a "fitting", from a baby doll's bonnet to a grown-up young lady doll's latest creation. She uses bits of ribbons, feathers, velvet, fur, etc., to trim her tiny hats—some of which are made out of straw, felt or buckram. She accomplishes amazing results that delight any proud young "mother's" heart. For Xmas, birthday and holiday gifts, parents ask her for special millinery. She makes a good profit and loves the work. For those with a sewing talent, this would be an engaging pastime. Suggest you refer back to story #249.

They even specialize in this business! Paula, a Nebraska Mother, and her young daughter, work together turning out doll shoes which retail for 60¢ a pair. She finds a ready market in nearby stores.

BOX BREAKFAST
The "Breakfast Box Lunch" idea outlined in tale #288 has brought in favorable comment from some readers. It certainly doesn't need any improvements, but it could very well stand the combining of BREAKFAST BOX LUNCH with ROADSIDE BOX LUNCHES, thus giving what we think to be a fortune making combination. Why not test out the methods of selling box lunches to the millions of new motorists, the millions of first-time traveler-tourists? A roadside stand or shop that would offer an attractive box lunch—7 days a week—to passing travelers should duplicate the fortunes made by other state-wide roadside enterprises, such as the chain of maple sugar praline roadside shops (set up in abandoned gas stations) throughout California. We believe that box lunches should sell because they have never been sold to this particular market. Box lunches are ideal for the motorist who wants to stop and eat a quick bite somewhere along the road!

COUNTRY STORE
In checking up on the "Country Store" (#328) once again we find that some improvements have been made and also a few more interesting points brought out so here they are: This country store has now been operating for some five years with the mail orders now totalling about one third of the business. Lately an open fireplace has been added to the shop and the "tea hour" takes place in front of the fireplace. We are told that there are now some 16,000 steady mail-order customers. Amid the variety and apparent confusion of this country store one now finds a new addition—a hobby horse (the merry-go-round variety) which delights the young customers. They like to drag in the adults so that they can ride astride the galloping steed in true western style. And the adults spend their time in the store—spending!

REVOLVING SMORGASBORD
An ex-Navy lad has started a new restaurant in an eastern city where he serves French dishes he first encountered in Tunisia. A Chinese restaurant offers a new type of "blue plate" dinner that has been attracting customers. It's simply a meal consisting of a small portion of 6 or 7 different Chinese dishes instead of the usual one—all on one platter. Usually it is too expensive to tryout all of the fascinating dishes listed on the menu.

A fish Cafe in a western state follows up with much the same idea and brings the customers from near and far! Located down near the wharf and hard to find, it is remarkable that folks bother to find it and it goes to prove that being ever slightly different PAYS. They serve a huge long serving dish of different fish—a taste of a half a dozen different kinds of fish! Something along these lines could be added to many other businesses other than restaurants.

An eastern Cafe serves a smorgasbord on a revolving merry-go-round table, part of which is behind-scenes being replenished. Why not a lunch-time sandwich "smorgasbord" where lunchers could make up sandwiches to their own liking from dozens of plates full of good things all displayed on a huge table (or the "merry-go-round" idea) for ones own selection. No limit and one set price for the lunch. Sound good?

The "Glorified Ham N' Eggs" also believes in having that bit of showmanship, in being "different." This fancy new beanery serves the ham and eggs to you singing and sizzling in the pan in which they were cooked. In story #374 we mention the possibilities in selling different types of hamburger-like sandwiches. Chicken hamburgers, particularly—can be created and offered to the public. They should fit in fine if you plan on starting a chain of "Chicken Sandwich" stores. Chicken hamburgers can be made in this way—ground white chicken meat, flavored with raw onion and garlic, broiled with a slice of onion and chili sauce.

The Teepee Drive-In located in a western state is shaped like a giant indian wigwam or teepee. Indian murals on the inside walls complete the odd picture. One of the best Italian restaurants we've ever been in is located in a small oceanside town. Here you are allowed to help yourself to everything. All courses are served in large serving dishes and one just helps himself. You may have as much of each course as you desire. The soup comes to the table in a large tureen with serving ladle, the salad in a big wooden salad bowl and the spaghetti in a tremendous serving dish. The place was packed!

One of our finer hamburger joints out here in the west serves their meals by the side of a large fireplace (filled with burning logs). Oaken tables and oaken wall panels add to the "old English" attractiveness of the place. We've noticed another veteran using a huge surplus airplane for a diner and it really stops the passerby! Another Cafe attracts your attention after you get inside. This California restaurant has a group of beautiful wild scenery murals painted on the walls with mounted heads of wild animals PROJECTING out of the paintings. Most effective.

If you are particular about your coffee you will be pleasantly surprised when you visit the "Fish Story" a restaurant with personality located in an eastern city. Here fresh roasted coffee is ground while you watch—for your particular cup of coffee! And you sit under one of the green umbrellas which decorate the indoor dining room. Personality, showmanship, advertising, the unusual or the odd—call it what you may, it gets the attention or interest of the folks!

BLOWN-UP TIES
The large "blown-up" pictures used in the "Left-Ham" restaurant bring to mind another idea, recently uncovered. It seems that a young fellow noticed how unattractive the necktie display looked when he entered a store to buy a few ties. The blank walls behind the display of ties seemed to need something. Why not dress up the walls with giant "blown up" enlargements or "photo murals" of the neckties? By experimenting in his own home darkroom he was able to turn out an excellent photograph some ten feet in length. It was the start of a brand new photographic enterprise and his profits today are most handsome! There are SO many ways to turn your photo hobby into dollars!

WASTE FORTUNE
Another "waste" story. When Robert made a trip up into Oregon last year, after being released from the armed forces, it was with the thought in mind that he might find a promising business venture. He had heard about some of the successful mail-order businesses that had been developed up there from the sale of Oregon and Washington fancy Pears and he thought he might be able to duplicate this success himself. While making a tour of the state he chanced to pass by one of the immense tulip bulb farms. He was surprised to find out that the thousands and thousands of beautiful blossom flowers were discarded, thrown away as waste, every year. For years this had been the practice among the Oregon flower bulb farmers. Acres and acres of the dazzling flowers made up this annual waste. The farmers simply did not have any nearby market that could take on such an immense crop—and anyway their profits came from the bulbs. Robert decided that here was his opportunity. He rented space in a large warehouse and made arrangements to ship these blossoms by air express to the eastern and mid-western states. He sold them direct to the customer, who was, in most cases, a busy executive who wanted the flowers for special dates, wedding anniversaries, birthdays and the like. Today he claims that he can deliver these flowers to any part of the country within 24 hours after they are cut. Sealed in cellophane bags and then placed in strong cartons, the flowers will arrive as if they had just been clipped from their bulbs. The glamour of having been grown on the Pacific coast and flown directly east was enough to induce sufficient people to order again and again to the tune of a half million dollars grossed during the first year! Do you believe the writer now when he tells you that there definitely IS a small fortune awaiting some reader if he can connect with the RIGHT waste product!

UNDER GLASS
It seems to the writer that the common greenhouse could take a part in a good many business enterprises, in many businesses that ordinarily would never think of using a green house as a form of showmanship or advertising. We'll explain. You've read about the "Banana Tree" (426) that was used to attract business for one store. Why wouldn't the same plan work for many other stores and enterprises in the eastern states? With proper care many of the California citrus trees and date trees might be induced to grow inside of small greenhouses. Perhaps a garden similar to the "Garden of Allah" could be brought about—gradually of course, and on a smaller scale. Many strange fruits might be grown and could be then viewed by thousands of interested easterners. One particular tropical fruit, for instance, is grown entirely under glass, and we refer to the papaya mentioned elsewhere in this book.

We've tasted a new and strange fruit called the Cheremoya that is grown in the same district and the writer has heard that this fruit too is grown under glass. The Cheremoya looks like a cross between an avocado and an artichoke. Smells like a pineapple and has a thin pale green skin. The smooth pear-like consistency that just melts in your mouth has a pineapple, pear and strawberry flavor, all in one! Greenhouse gardening can be an interesting hobby that might eventually develop into an aid to your business that will bring it out of the small time class into the big-time overnight. There are some good books in the library on greenhouse gardening.

A small town in Indiana houses a greenhouse enterprise that is quite unusual. Here a Mrs. Johnson uses her greenhouse as a sort of boarding house or convalescent home for house plants. Any plants suffering from a lack of the right season—or out of blooming season—welcome her "plant rest home". Folks bring their house plants to her for temporary storage and the proper care that goes with the storage.

MOTORIST'S RECORD
This is about a plan very similar to our "Motorists Paper" plan described fully in story #321. We call this plan by the title "The Motorist's Record Book" and it can, in all probability be worked in with the said "Motorist's Newspaper or Bulletin". This Record Book is to be formed into a booklet that will really be of some value to the average motorist and not just another advertising medium. There should be pages where certain records can be kept, such as car expenses, gasoline purchases, oil purchases and changes, dates, addresses (such as insurance company, nearest relative, etc.). Other pages will have forms in which repairs on the car can be listed—and the date, the mileage received up to date on a set of tires, etc. Also there can be ruled pages made out so that gas purchases and mileage received can be conveniently listed in the proper columns printed therein. Of course blank lines for the owner's name and address, name of car (model and year), license number, engine number, serial number, etc. Usually when one has an accident, a suitable written record of the unhappy event is never made. Therefore, it would be a good idea to include a few pages in the record for such information. There should be lines or columns for one to set down the date of the accident, the location of accident (sts., corners, house numbers, etc.) the license number of the other car, the name and address of the driver of said car, the name of his insurance company, names and addresses of any witnesses to the accident. You might even include a page where sketches of the accident or how it happened can be drawn. All of these blank pages shouldn't be blank in the strict sense of the word, but should be properly spaced, ruled and bear the appropriate printed headings.

A few tips on how to start the car on a cold morning, how to make temporary repairs, what to look for when the car refuses to start or stalls while driving and the like can be added to the rear section of the booklet. Valuable hints on the care and maintenance of the family car, when based on your own personal experience, will be extremely valuable to other motorists. If you have such ideas see to it that they are included. Scatter throughout the booklet pages of advertising as this is where you profit will come from. By calling on dealers who sell tires, parts, towing service, batteries, garage space, oil, gasoline, lubrication jobs, accessories of all kinds you should be able to sell a fair amount of ad space. Local retail merchants might buy up some of the valuable space too. After the printing is finished the record books should be distributed through service stations. Allow each filling station attendant to hand out these copies free of charge. You can plan to have distributed several thousand new copies each month and base your ad rates accordingly. By using this distribution method you can sell ad space each month or on a yearly contract (12 monthly printings or editions). Once the initial work has been completed it shouldn't be difficult to have repeat issues printed from the same plates, making a complete change in material and make-up only once a year. The longer you publish such an ad medium the easier it will be to sell ad space.

PIGEON-HOLE BANK
Ever heard of a bank called "The Collectors Exchange Bank"? Probably not because as yet it is quite unknown to the average layman. Unique in every way and probably the only one of its kind this "bank" is nothing more than a glorified group of pigeon holes! Folks deposit with this exchange anything they don't want or need. The "Collectors Exchange Bank" places each article in one of its many pigeon holes—and they have plenty of them, built from the floor to the ceiling. In fact, business has been so good that they have been obliged to start building a new and larger building. They'll need it if the strange variety of unpredictable things keep pouring in! These so-called "white elephants" are accepted without comment by the exchange, and in return the sender is given a credit slip. Besides being placed in the pigeon holes each item is listed in a huge catalog for exchange. Other "members" of this bank have the opportunity of checking through these listings for whatever they want in return for their own deposited items. A good part of the business is mail order so it is evident that many other "little fellows" could start similar services without the use of elaborate quarters. If conducted solely by mail, the "pigeon holes" or storage space could be in any part of the house—attic, basement, spare room, garage, backyard building, etc. The reaction to this amazing idea has been most favorable and this one operator is bound to make a small fortune on the exchange "commissions" asked, and of course other sidelines to this service would provide special fees. Perhaps other operators will receive a flood of deposits similar to those received by this western chap.

Exchanging is really plain old "trading" and trading reminds the writer of another "trading post" enterprise that is supposed to have been operated in a small town of about 3,000 people. It seems that the originator of this trading post plan had always been a source of information for the townsfolk when they wanted to buy, sell or trade something. This chap was told by a friend one day that he ought to charge a fee for such information, and so the following idea was devised. He put up a large sign or blackboard right on the main street in the center of town. Practically everyone in the small town would be bound to pass it some time or other. His sign read: "Trading Post. List anything you have for sale or want to buy, exchange, rent or hire, for 50¢". It wasn't long before the blackboard was accepted by the town as a reliable source of needed information. It was completely full of listings week after week. To supplement the pulling power of the board, this enterprising fellow had a weekly circular issued in which he repeated all of the board's listings. This was placed in all of the rural or R.F.D. mail boxes in that district. His service was invaluable to the farmer desiring extra-hired help for a few days, for the farmer who had a tractor or some other farm equipment to rent, for the town's ladies who might have everything from a fur coat to a baby carriage to swap and the like. You can bet that the town's newly weds would be most interested in that used baby carriage. This is the kind of service that is bound to please everyone concerned and a chain of these "blackboards" could be established by renting space on vacant lots in other towns. The telephone was used considerably by those making use of this trading post blackboard. A small cubby-hole office on the main street (or in your own home) plus a telephone is all that is necessary. Most of the listings will be telephoned in. Check back to story #350 for further reference material.

MUSIC & GROCERIES
The "Lucky Alarm" grocery (#47) would probably snap up this idea because the owner is enterprising enough to recognize another business-building plan. We're talking about a newly-formed service that a New Yorker has started. He "pipes" in music to grocery stores who subscribe to his service. Tests have proved that sales have increased when music was added to the music-less stores. Sales have jumped as much as 85% on 30 separate tests! Telephone lines are used to bring the music to the stores and we suppose the system is similar to that used by some of the "personal" juke boxes that have been hitched up to private telephone lines working out of a central recording studio. The idea also has possibilities for independent retailers to try on their own hook, using some sort of automatic recording set-up broadcasting through hidden amplifiers. Another grocery store has duplicated the success achieved in story #151. This tale covered the new "booketeria" idea where books are rented out by the grocery clerk. This second store is located in Nebraska. Their set-up makes it convenient for the borrowers to check out their books with their food orders and return them when read on their next trip to the grocery. Up to 1,258 books have been rented out in one month.

WINDSHIELD ADVERTISING
The Tire Company in story number 40 had a smart form of advertising. A Service Station in a small town in Georgia and located near a number of hotels thought up an idea quite similar and equally as productive. Instead of putting nickels in parking meters, this imaginative manager and his attendant clean the windshields of cars parked around the many nearby hotels. A small card is left on the windshield which reads, "This Windshield Cleaned—Courtesy of John's Service Station Around the Corner". Visitors checking out of the hotels in the morning and finding clean windshields in place of mud-spattered ones, forget their haste and stop by the station in order to express their thanks. You see, the station didn't happen to be on the main highway so customers had to be coaxed to the place. The idea may sound queer, but nevertheless his sales jumped from 2,000 gallons of gas per month to 5,000!

MORE "WASTE"
Back to that pet subject again—"waste". Here is still ANOTHER success tale to prove our point. A small town in Illinois is the location and the originators name was Arthur. He passed away recently, leaving an estate reported to be $100,000. Yet his enterprise received its start on a mere $100 or so for capital! Proving the power of waste product promotion! Arthur was observant and he noticed one day that shoestring factories were rejecting tons and tons of shoestrings—throwing them away because they were imperfect in some manner or other. Perhaps there was an odd length, or it was not the right standard, perhaps the tips were not perfectly stamped out, etc. Art discovered that he could purchase tons of these "rejects" for little or nothing! The result was that he was able to establish a small town enterprise that gradually made him the richest man in the town! Suggest that you refer back to the many "waste" product stories to be found in the book. Study them all and then formulate a plan of your own that will be ready when your own power of observation pays off.

COMPLETE BUSINESS PLANS
Some of our readers seem to be interested in COMPLETE business plans—everything furnished from soup to nuts, so to speak. We realize that it is easier to go into business when you have such a convenient "blue-print" to follow, but it isn't always the wisest course to follow. Too many readers are apt to imitate one another and eventually all may suffer when the idea is gradually "killed". We've always believed it much more profitable for the little fellow if he takes a good idea and creates a plan around it that is original. You've got to inject a certain amount of your own personality into the business in order to give it a fighting chance. You have to do a little thinking, and more thinking with this method, but in most cases it is the ONLY way to a secure success. However, the following two enterprises completely outlined and written in "Business Plan" style, may be the exceptions. The market is so IMMENSE that we can't see any chance of either business plan having its VALUE "killed" by too much operation—for years to come! In the meantime, some of our readers may be able to make small fortunes out of the plans. So, study them carefully and go to it!

(1) THE "MAGIC MIRROR" BUSINESS PLAN
This is something startling! You read about it in our literature. Such "Magic" mirrors have sold for as high as $18 for a small 8" by 10" size. You can See Through them from the back they can't see you: Ideal for front door peepholes, rumpus roams, offices, stores, etc. Person on mirror side is unaware he is being looked at: Lots of fun. Everyone a prospect! Relatively unknown secret. It will be welcomed by Home owners. Many uses will be devised! The profit will be huge if the reader offers them to the public while they are NEW.

Instructions for Making Magic Mirrors Take a good piece of glass of the size you wish to make the mirror, and clean it thoroughly with the following mixture: Fine powdered pumice, 1 ounce; powdered chalk, 1½ ounces; ammonia, ½ ounce; water, 1 ounce. Put a little of this mixture on a piece of felt or flannel and polish the glass thoroughly. Now dissolve ¼ ounce Muriate of Tin crystals in 9 ounces water. Mix 1 ounce of this solution with 1 pint water, rub the glass with it in one direction only with a piece of felt. Now hold the glass level by the edges and rinse well under the faucet. Then place on a level surface, and pour tepid distilled water on it. Leave the distilled water on it until you are ready for silvering. Do not touch the surface of the glass with the fingers. The silvering solutions are prepared as follows:

No.1 - Dissolve 75 grains of Silver Nitrate in ½ pint distilled water. With a glass eye-dropper add 26% ammonia, drop by drop, until the solution begins to darken. Continue dropping the ammonia until the solution becomes clear again, then add 65 grains Silver Nitrate, and stir with a glass rod until it dissolves. Pour this solution into 1½ pints distilled water, put a little absorbent cotton in the neck of a glass funnel and filter the solution through two sheets of filter paper into a clean bottle.

No.2 - Put 48 grains of Rochelle Salts crystals and 1 quart tepid distilled water into a porcelain-lined vessel and boil tor 2 minutes; then add 48 grains Silver Nitrate, and boil for another 2 minutes. Allow it to cool and then filter off as before into another bottle. You are now ready for silvering.

The Silvering Process - Take the glass carefully by the edges, pour off the distilled water, and support the glass by the corners on 4 upturned highball glasses on a level surface. Place a mirror underneath the glass at an angle. This will enable you to see the reflection of the silvering process, and stop at the right moment. Now mix equal parts of your two solutions in a clean glass vessel, stir quickly with a glass rod, and pour immediately into the center of the glass, so that it covers the whole surface. In from 15 to 20 minutes you will find that you have about the correct film of silver on the glass, and the right degree of transparency. Now take the glass once more by the edges, tip off the solution at one corner, pour on tepid distilled water, and let it drain off. When dry, put on a coat of clear spar varnish with a soft camel-hair brush, being careful not to damage the delicate film; or, better still, spray it on with a spray-gun. To avoid damage to the silvering, it is desirable to protect it with another sheet of glass of the same size and frame with picture-tape, or in any way you wish. In use, the light on the mirror side should be stronger than at the back, when you will find you can see everything clearly through the mirror from the back, while anyone on the other side sees nothing but an ordinary mirror. Should you not be able to see clearly through the mirror, you have allowed the silvering process to continue for too long a time. In order to achieve perfection, practice with small mirrors until you have the timing right. During the process, it is a good idea to place melted paraffin wax around the edge, to prevent solution running off. Should be done in a warm room (about 80) and everything you use must be clean. 1 oz. is 480 grains. All materials may be obtained from any wholesale druggist and distilled water may be got at the nearest garage. Easy to make if care is taken.

(2) THE "CLICKS" BUSINESS PLAN.
This is a home manufacturing plan in which you manufacture a security item, something every home and apartment needs. "Clicks" can be inserted so that a door will remain locked until one returns. No key at all will open the door unless you want it opened. Cannot be picked and will not respond to duplicate or skeleton keys. With the millions of skeleton and duplicate keys making the rounds, every home in the nation needs this!

Instructions for the manufacture of "Clicks." The "Clicks" device consists of the insertion tool and a pin or wedge of transparent plastic—Lucite or plexiglass. The angle at which the plastic is cut is important, and the greatest care should be taken when making your jig to follow instructions carefully, so this angle is correct. If too acute an angle be cut, the sharp edge of the plastic will slowly work its way into the wood, so that bolt alignment will be restored sufficiently to allow the key to be turned. Each 12" strip will make at least 60 pins, so that you will always get well over 500 pins from each square foot. Jig No.1 This is the jig used for cutting the pins automatically at the correct angle and it is extremely easy to construct. The base (a) consists simply of a strip of wood and the sides (b) 2 pieces of thin wood. See Fig. 1. The base can be cut from any odd piece of lumber about ¾ or 1" thick and about 12" long. The width, as indicated, should be a shade over 1" so that your strip of material can slide easily but not loosely between the sides. The width is the only dimension that matters. The pieces of wood for the side can be 3 or 4" long, and 1/8 or ¼" thick. The height from the base to the top of each side can be—roughly—the width of the saw you are using. The best saw is the metal-cutting saw known as the Allways. 25¢ in most hardware stores. Take the 2 side pieces, place them squarely together, and cut a kerf with the saw through the center of both down to about ¾" of the lower edge at an angle of, roughly, 87 degrees—i.e. a trifle off straight (see Fig.2). Having made this kerf, take one of the side pieces and screw or glue to one side of the base. You will notice that one end of the strip is at the right angle when the saw works easily without binding. Attach the second side piece in the same manner to the opposite side of the base. Now put the saw into the kerf on both sides and bring it down so that it lies with its teeth flat on the base. Now adjust the loose side so that the saw lies precisely along the angle of the strip. (Fig.3), and fix the side piece carefully on this exact position and glue or screw as previously indicated. With the kerfs as guides the saw will now cut automatically at the correct angle. Adjust a "stop" so that width of each pin will be correct. This "stop" is simply a small piece of wood glued to the base at a point which will automatically cut a pin about 3/16" wide at the base (Fig.4). This will be ideal for old or loosely-fitted doors while a smaller pin 1/8" wide will be better for a well-hung close-fitting door. To cut the pins in your jig, first screw the base to a board at (d) and (e) (Fig.4), then slide the strip in between the sides until it touches the "stop", so that in cutting, the base of the triangular pin lies away from you, (Fig. 5). Turn the strip over sideways after each cut, and proceed with the next. 35 pins can be cut in an hour—or more. These are the invisible "expansion pins" which are the secret of "Clicks." Test your first pin in a door to see if it is bearing against both door and frame all along the length of its sides. If angle is not correct, readjust your jig. You are now ready to make the insertion tool. Jig No.2. If you have a good eye, you can dispense with a jig for making the insertion tool, and use a pair of pliers; but the jig is a simple method of making a neat, salable article. Use any good steel wire about the thickness of a pencil lead. A stiff wire is best. The handle (a) (Fig.6) can be any convenient size, but the shaft (b) should be short—about 1½" is ample. The tip (c) must be formed carefully, so as to grip the pin firmly, and this is done most easily with the pliers. The outer arm of the tip (d) should be bent outward to prevent the pin being inserted so far that the tool cannot easily get behind it to grip and extract it. If you intend to sell Clicks for more than 50¢ a suitable handle should be attached. Leave the shaft straight, about 2½" long, for the handle. Jig #2 is best made out of metal (brass, iron, etc.). Any 1" square piece of metal is suitable. Cut a kerf in it about ½" deep, close to one end (Fig.7) with your Allways saw. Now clip off a piece of wire about 5" long with the pliers. Put one end of the wire in the kerf, so that the end is flush with the side, and bend the wire at right angles. Remove the wire, put the longer end in the kerf, and bend at right angles once more. Press these 3 sides thus formed into a triangle with the fingers, and straighten up the shaft in the kerf (Fig.8). Now put the other end of the shaft in the kerf, and bend about ¾" of it at right angles (Fig.9). Now take the pliers and bend the tip to shape (Fig.10). Grip the tip with the pliers about 1" from end, end bend it slightly sideways so that the tool has its final shape as in (Fig. 11). Insertion tool is now ready for use. Always demonstrate Clicks by allowing the prospect to lock himself INSIDE a room. In this way you can operate without fear of his seeing what you are doing, and the result is equally effective. His amazement at being unable to unlock the door until you let him is usually sufficient to clinch the sale. Clicks works by exerting lateral pressure on the bolt, thus throwing it slightly out of alignment, and making it impossible to turn the key. Relatively little pressure is necessary as a rule to give complete protection. Experiment will show how much pressure to use. Take the insertion tool and place the expansion pin in the tip, so that the wire grips the polished side, and the pin is held firmly point upwards (Fig. 12). Stand outside the door and turn the key. Now place the sole of the right foot against the lower right-hand corner of the door, and press gently but firmly inwards. The door will now show a narrow inverted V space between itself and the frame. Holding the insertion tool firmly in the right hand, introduce the expansion pin into the inverted V, and slide it upwards as far as it will go (Fig.13). The more pressure you exert with your foot, the further the pin will go up, and the more the bolt will be thrown out of alignment. As a rule, as we said before, relatively little pressure is necessary, but some locks require more pressure. The bolt should now be immovable. The pin being transparent is invisible, and experience proves that the slight gap it creates between door and frame is never noticed. Attention is always concentrated entirely on the lock, and nobody ever suspects that the secret lies elsewhere. To extract the pin place the tool in the V of the door and slide it upwards until the tip grips the pin. Exert pressure with the foot on the bottom right-hand corner of the door, and remove the pin. Practice will enable one to do this with speed. Never reveal the secret until you have made the sale. Everyone who buys "Clicks" will have an interest in keeping the secret to himself as it is a security device and should be treated as such.

RIGHT NAMES
Referring back to the "Baby Book" idea again(#306) the writer seems to recall that at one time such an enterprise in an eastern state operated successfully by offering to pay for the names of brides or new mothers. They didn't pay outright for the names but paid each compiler a commission on all business received as a result of mailings going to said names. They had people in every state sending in the RIGHT names—names that were interested prospects.

WELCOME SERVICES
The Minneapolis Star-Journal asked its readers who lived on farms just what services they badly needed and if they would be willing to pay for such services. The replies indicated that a Canning Shop (in town) where they could bring some of their crops for professional canning (see #56) would be welcome. They also indicated that they would welcome a Rural Income Tex Service, a Rural Bakery route and a Rural Gasoline route. These latter services bring to mind the "Farmer-Grocery Trailer" route described in story #96. Here are some needs that should be satisfied.

CHILDREN'S EXCHANGE
Were you interested in that "Clothing Exchange" (#414)? Here is an ideal supplemental note to this particular business. It is called a "Children's Clothing Exchange." Works something like this. Mrs. Disney, located in a Minnesota community, created the service when her two little girls began to outgrow expensive clothing—sometimes in as little time as three months! She knew that millions of other Mothers were having the same problems and so decided that she would at least try to reach some of these women in her own locality, because Mrs. Disney had thought of a PLAN!

She rented an office and started out with just 20 little discarded garments. Small ads in the surrounding newspapers did the job well. Three months later she had to move to larger quarters. Now you'll find over 10,000 garments in her store and a list of some 2,500 customers—regular "repeat" customers. They bring in children's clothing from time to time for exchange or cash, agreeing to accept up to 50% of the cost when new. The store adds a small fee to the price and this pays for the expenses and leaves a nice profit besides. You couldn't pick a more perfect business to combine with the other exchange enterprise!

TIE SWAPS
Remember the "Consignment" plan or #395? This story dealt with the sale of ties on consignment. Here is another way to sell ties. Perhaps both plans can be worked together. Two ex-G.I.'s, Don and Harold, started the whole idea or "Necktie Club" as they call it. In seven weeks they've put the business over successfully. The responses, from 15 states, poured into their little office located in an eastern city.

Members of the "club" pick out any seven of the rainbow-hued abominations they'd like to swap, attach a dollar bill with their name and address and preferences and send them in. Maybe they'll get back a better batch than the ones they sent in. At least they'll be no worse and quite different. Their advertising reads "Sick of your ties? Send them to us. In return, we'll send you an equal number of smart, freshly dry-cleaned ties, in assorted colors, from fellow club-members." Most of the ties that came in were in fine shape. One old Army soldier sent in a few of the old-tine solid black army ties. A North Carolina mortician was glad to exchange same of his striped creations for the black ones. Everyone is most satisfied.

KRIB KATERER
If you thought the "Service Station for Babies" idea (#121) was an exceptional success and not likely to be duplicated, listen to the experiences of three veterans. They pooled their savings and started an outfit by the name of "Krib Katerers, Inc." By gathering information from hospitals, doctors and nurses they were able to qualify for the task ahead of them.

A laboratory and glass-enclosed kitchen where filtered air is purified by ultra-violet rays were put in their home. Diet prescriptions that were carefully made out by a physician are filled under the supervision of two registered nurses. Each bottle holds the exact amount of one feeding. The bottles and nipples are sterilized, of course, and the whole thing is sealed in an antiseptic container and packed in dry ice.

The delivery service is prompt and reliable. The truck is even refrigerated and if the new parents so wish, an electric bottle warmer is sent along with the bottles. Enough of them are sent to last 24 hours. This plan would be welcomed in many communities. Check story #121 again.

PARTY BULLETINS
A supplement to the Children's Restaurant described in story #142 would be the plan being used by a woman in a Pennsylvania district.

She has devised a party-planning service for the kids. She has a mimeograph machine and on it she turns out monthly bulletins. Sends 9 issues a year to some 2,500 parent subscribers and gets a dollar or more from each subscriber.