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The object of this site is help you find an idea for a profitable business. You'll find hundreds of examples of people who started small businesses, usually with little money, and created a part-time or full-time income.

Before you start looking for business ideas, it's helpful to have a clear vision of what you wish to achieve with your business. There are many ways to make money, but if you know all your objectives, it will make your search easier.

Some of the businesses described make products and some provide a service. Some are conventional and some are strange. But they all share the common feature of satisfying a human desire. Not a need, but a desire or want. You have a much better chance of success if you offer people what they want instead of what they need.

Even though tap water fills a basic need, it's virtually free. However, if you distill that same water and put it in a bottle, people will pay for the perceived, but not always real, better purity and taste. And should that bottled water come from a spring in another country, you can charge an even higher price. So if you deal with commodity products like food or clothing make sure you provide secondary benefits in addition to filling the primary need.

Unlike water, perfume is strictly desire over need. It was first used to mask the odor of burning animal flesh during animal sacrifices to the gods. And except for the occasional BBQ mishap, most of us don't conduct animal sacrifices anymore. But we prefer the smell of flowers to our own body chemistry and will pay a high price for it. In fact, the price people will pay for nonessential products like perfume is only limited by their desire and their bank account. It's no wonder the perfume business is so much more profitable than the water business.

And if you don't want your business to stink, keep your focus simple. Find a product or service which a certain group is willing and capable of buying. Create a marketing message to let the people in that group know why they should buy from you. If they like the benefits you offer and you manage your cash flow, you'll probably be successful. The basic operations of business are simple, often not easy to carry out, but simple.

Finally, a word about the age of the site's content. The information is from sources over 50 years old. But it would be a mistake to disregard it simply because it wasn't written yesterday. Technology and fashions change, but people don't. Six thousand years ago Egyptians were wearing cosmetics in much the same way and for the same reasons as we do today. So if you can satisfy human desires related to health, popularity, security, beauty, comfort, free time, or entertainment, an idea that worked a thousand years ago can still work today.

 







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